How much is a trademark worth? Even trademark experts or auctioneers may have a hard time telling it. From the perspective of a trademark registrant, the cost of registering a trademark is about 2,000 yuan, and selling it for 5,000 yuan can be considered a half profit. From a business point of view, even if a trademark only sells for 1,800 yuan, if it has no development value, it is useless to buy it. On the contrary, if the trademark can bring a lot of money to the company, then why spend a lot of money? Just in April The starting price of the "Oni" series trademark was 263.25 yuan, and the result was a high price of 31 million yuan. This incident is enough to prove the value of trademarks and the desire of enterprises for high-quality trademarks.

More than a month after the incident, a liquor trademark with a "super high-end" image was for sale on Sugar and Wine Express, with an asking price of 3 million. The trademark had a grand and heavy name, "Guoyun". ! Mr. Wu Jiajie, who strives to build himself into a "trademark man", currently owns more than 500 registered trademarks, including many classic trademarks such as Leading and Prosperous that have made a strong impact in the industry, and "Guoyun" is Mr. Wu's proud work. Mr. Wu said that Guoyun’s asking price of 3 million is by no means high. The trademark is registered as a Class 33 wine trademark and is suitable for super-high-end wine brands. Compared with the profits that the trademark can bring to the company, 3 million is already a bargain. .

The fees of a trademark agency are: 1,500-2,500 yuan (depending on the trademark firm or the law firm). After you submit the trademark image, they will first help you check whether your trademark has been used. The general inquiry fee is 100-200. If the inquiry is about a person who has not registered yet but can apply, the fee will be included in the personal application fee. In addition, it will take three to four months to receive the acceptance letter, and two to three years to receive the announcement letter issued by the Beijing Trademark Office. If you sell a trademark, you can publish it on the website or through an agency. The current selling price in the trademark market is: 1000-unlimited, depending on demand. Trademark fees