How to evaluate trademark rights? What are the trademark rights evaluation procedures? In addition to being a distinguishing mark, a trademark is also very valuable as an intangible asset. When you transfer your trademark, you need to set a price for your trademark. Similarly, when you invest, you also need to determine a reasonable scale for how much your trademark can be purchased at. This is the evaluation of trademark rights, which refers to the evaluation of the exclusive right to register a trademark. How are trademark rights evaluated? What are the trademark rights evaluation procedures? Trademark right evaluation procedure (1) Clarify the purpose of evaluation, which is the economic behavior of the trademark right. From the perspective of trademark rights transfer methods, it can be divided into trademark rights transfer and trademark rights licensing. The transfer of trademark rights means that the transferor gives up the trademark rights and transfers them to the transferee. In fact, the trademark ownership is sold. Trademark licensing means that the trademark owner who owns the trademark rights authorizes others to implement the franchise use of the trademark in accordance with the terms stipulated in the licensing contract without giving up the trademark ownership. Different methods of transferring trademark rights have different assessment values. Generally speaking, the assessed value of a transfer of trademark ownership is higher than the assessed value of a license to use the trademark rights. Trademark right evaluation procedure (2) Collect relevant information from the client. The information collected includes: 1. Overview of the client (including business history and current situation); operating performance (including financial statements for the previous 3 to 5 years). 2. Overview of the trademark, including legal documents related to trademark registration, registration time, registration place, registration certificate number, protection content, trademark application scope, trademark type, trademark legal proceedings, trademark popularity, and whether the trademark has other Agreement etc. 3. The history, current situation and prospects of trademarked products, including market environment, industry conditions, reputation of trademarked products, market share, etc. 4. Trademark advertising, etc. 5. The client’s future business plan. 6. Future financial data forecasts, including: (1) production and sales forecasts; (2) cost and expense forecasts; (3) profit and loss forecasts. 7. The impact of relevant industrial policies, fiscal and taxation policies and other macroeconomic policies. Trademark Rights Evaluation Procedure (3) Market Research and Analysis The main contents include: 1. Research and analysis of product market demand. 2. Analysis of trademark status and prospects. 3. Analysis of the reputation and competition of trademarked products among customers. 4. Analysis of market share of trademarked products. 5. Financial status analysis, mainly analyzing and judging the current profitability of trademarked products, providing a basis for predicting future revenue development trends. 6. Risk analysis of changes in market environment. 7. Analysis of other relevant information. Trademark right evaluation procedure (4) Determine the evaluation method and collect and determine relevant indicators. The income method is often used to evaluate trademark rights. The income method to evaluate trademark rights mainly analyzes and determines the three indicators of income amount, discount rate and income period. The analysis and calculation of income and discount rate have been mentioned previously and will not be repeated again. The determination of the revenue period is a very important issue when evaluating trademark rights. The basis for determining the future profit period of a trademark right is the time when it obtains excess profits. The registration period is only for analysis reference and should not be used as a direct basis. Trademark right evaluation procedure (5) Calculate, analyze, draw conclusions, and complete the evaluation report. How to evaluate trademark rights? What are the trademark rights evaluation procedures? We have answered this question for you here. If you want to apply for trademark rights evaluation, please contact our online customer service, or call the Bajie Intellectual Property National Free Service Hotline. We have many years of professional intellectual property agency experience and professional business The team and the concept of wholehearted customer service can help you apply smoothly.