The name of the brand MUSIUM combines the meanings of Museum and Music. Its overall design atmosphere is like an underground place that combines laboratory chemical elements and British rock music. The museum gives people a sense of abstraction and dark morbidity. The brand's design line mainly combines a Gothic dark style with British rock and punk elements. The brand's first season launch series uses skulls, nails, six-pointed stars, anatomical images, etc. as design elements, combined with shirts and blockbuster patterns. Single items such as T-shirts, draped jackets and scarves create different levels of dark styles, which also contain the decadent and decadent alternative style of Grunge culture.

It was a British underground rock brand in the early days, and was later acquired by Hong Kong IT. The name was changed during the process... The name of the brand MUSIUM is a combination of Museum (museum) and Music (music). The overall design atmosphere gives people an abstract and dark and morbid feeling. The brand design route mainly combines a dark Gothic style with elements of British rock and punk.