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OPPO and vivo are jokingly called blue-green manufacturers in the market. Of course, this nickname is mainly because OPPO’s trademark is green, while vivo’s trademark is blue. In addition, they are from the same school. The product lines, marketing, design and other product chains of the two brands are almost the same, so the two brands are often put together.

For now, it can be said that OPPO and vivo have no relationship at all. Although they have a considerable number of shareholders, their equity institutions and operations are independent, and there is no affiliation. Although the two will cooperate in some market channels, most of them will compete more. After all, peers are enemies. Therefore, the two brands are both cooperative and competitors.

We all know that these two brands belong to the BBK Group. When talking about the BBK Group, we have to talk about Duan Yongping, the founder of BBK. Speaking of Duan Yongping, some people may not know it, but when it comes to the "Little Overlord Learning Machine", it is well known. In the 1990s, Duan Yongping entered this small town factory after graduating from university, which is the predecessor of the Little Overlord Company. Through Duan Yongping's efforts, the output value of this small factory reached 1 billion yuan in three years, and it was officially named "Zhongshan Bawang Electronic Industry Company". Little Bawang has become a microcosm of Duan Yongping.

Later, Duan Yongping and Xiao Bawang "peacefully broke up" due to issues with their business philosophy. Then Duan Yongping went to Dongguan and founded BBK Company. BBK is mainly engaged in the business of reading machines, VCDs, DVDs and BBK music mobile phones. At the beginning of 1999, BBK was split into three companies with independent equity and human resources and no affiliation with each other. Today, Shen Wei, the head of BBK mobile phone company, is responsible for the communication business; Huang Yihe is responsible for the educational electronics business and has now retired; Chen Mingyong is responsible for the audio-visual business.

In 2001, Duan Yongping acted as a matchmaker, and three BBK companies invested 30 million yuan to register OPPO. However, Shen Wei and Huang Yihe had no intention of joining OPPO, so Chen Mingyong bought out the rights to the OPPO brand. Later, BBK Audio-Visual Company closed down, and the original Ersanbaiming employees joined OPPO. This is the predecessor of Guangdong Opal Electronics Industry Company.

Back in the feature phone era, BBK was named after BBK and focused on music phones. The BGM of BBK music phones back then could be seen everywhere, but after entering the smartphone era, reforms also began. In 2011, due to the needs of BBK's business development, BBK launched a new smartphone brand-vivo, which is now Guangdong Vivo Electronics Industry Company, and the company is fully responsible for Shen Wei.

As far as today is concerned, OPPP mobile phones are owned by Opal Mobile Company, and VIVO mobile phones are a smartphone brand launched by BBK Communications in 2011. They were called BBK VIVO at the beginning, and were later gradually removed from BBK. Therefore, Duan Yongping owns about 10 shares in vivo, which is equivalent to the shares held by the company's chairman Shen Wei. But because Chen Mingyong originally bought out OPPO’s equity, Duan Yongping now has no relationship with OPPO.

To put it simply, BBK Group no longer exists. Only educational electronics still retains the BBK brand, but it is also looking for ways to become independent. BBK mobile phones can be understood as the predecessor of vivo. After all, they are all It focuses on music, and Oppo was originally founded by BBK executives. This name has been used from the feature phone to the smartphone era.

From this period of history, we can see that BBK, vivo, and oppo are all the results of changes in the development of the times, including OnePlus. Every time we encounter a trend in the production of electronic products, it is inevitable that everyone has different ideas. , it is normal to carry out separation and reorganization. As for why OV's methods are so similar, it is probably because they both work in the BBK Group and are deeply influenced by Duan Yongping and BBK.

The following is my understanding of oppo and vivo:

1. First of all, oppo and vivo were both owned by BBK, which is why the mobile phones made by these two companies are very different. .

2. The mobile phones of oppo and vivo are relatively good-looking and tend to be chosen by young people.

3. Oppo’s R series and vivo’s X series were all sold in Guidu when they were first released. After a few months, the prices were significantly reduced.

4. The core technologies are not much different. A simple summary is: whatever Oppo can do, Vivo can also do.

The relationship between Oppo and Vivo is summarized as: they have the same origin, but they love each other. Kill each other.

Just Baidu.

There used to be BBK, the boss was Duan Yongping, and his subordinates included Shen Wei, Chen Mingyong and others. BBK is divided into audio-visual, education, communications and other departments to produce different products. Among them, BBK Communication is the predecessor of vivo. Then the three subsidiaries of BBK Communication, Audiovisual, and Education each invested more than 10 million to establish OPPO. Soon Chen Mingyong’s team bought all OPPO shares and operated them independently. That is to say, Chen Mingyong took OPPO and left the BBK Group. Vivo is now run by Shen Wei and his team. Duan Yongping, the former group boss, has gradually distributed the group's shares to these subordinates, and now holds less than 10% of BBK shares.

That’s it, these two companies come from the same school, but there is no overlap in equity. They are two completely independent companies. They are competitors and partners of brothers in the same school. The company’s shareholding structure is dispersed. , collectively holding shares for the company’s entire management team.

1. Both are mobile phone companies.

2. The marketing methods are very similar.

3. The market share is also similar.

4. There is still a lot of room for the two companies to speak in unison.

5. Product competitiveness is not very obvious.

Both companies are excellent representatives of domestic products. It is said that the shareholders of the two companies are inextricably linked. They help each other, support each other and complement each other, and there is more cooperation in occupying the market together.

I hope my answer will be helpful to you. I love digital technology Xiaolin.