Is a comprehensive sporting goods company integrating brand, R&D, design, production and distribution. Its products include sports shoes, clothing and related sports accessories. Under its jurisdiction, 36 1 degree (China) co., ltd., 36 1 degree (Fujian) sporting goods co., ltd. and 36 1 degree (Xiamen) industry and trade co., ltd. won the "China well-known trademark" in 2005, 2006 and 36 1 successively. Directory Enterprise Profile Brand Advantage Corporate Culture Sales Channel Editor As a leading brand in the national sporting goods industry, 36 1 has been committed to supporting the development of sports in China, and has sponsored a series of events such as China Table Tennis Super League, Ryan International Marathon, Golden Gate Marathon, National Diving Championship, Olympic trials, Little Bear and so on, which has fully helped the development of sports in China. In 2008, 36 1 signed the Guangzhou 20 10 Asian Games, became a senior partner of sportswear, became the first sporting goods brand in China to sponsor the intercontinental games, and joined hands with passionate events to achieve a glorious moment for the national sports industry. In 2009, 36 1 signed a contract with the Olympic Council of Asia (OCA) and won the official global sponsor of OCA, making it the only enterprise in the field of sporting goods to win this honor. Over the years, relying on global vision and forward-looking thinking, 36 1 person has continuously pushed enterprises to achieve leap-forward breakthroughs. In June, 2006, 1 1, they spent a huge sum of money to beat international brands in the bidding of "CCTV 2007-2008 Sports Event Live Partner", which broke the situation that international giants monopolized top resources in the sensitive period before the Olympic Games and realized the competition between national brands and international brands. In 2008, 36 1 signed a contract to become the designated clothing supplier for CCTV5 hosts and journalists, marking the beginning of a highly integrated sports marketing model. With the help of CCTV5 5,361,the image of brand internationalization and product specialization is fully displayed. Unique corporate culture is the source of rapid development of enterprises. 36 1 has been adhering to the core values of "loyalty, pragmatism, cooperation and efficiency" and the consciousness that "execution is action and learning is competitiveness", and has been writing the legendary story of 36 1. Domestic companies are committed to the overall upgrade of enterprise management, and have set up R&D centers, logistics centers, Beijing public relations companies and Guangzhou Asian Games project execution centers in international cities such as Beijing and Guangzhou, and established a smooth enterprise management system integrating R&D, logistics and information. 36 1 While developing rapidly, it spared no effort to fulfill its corporate social responsibility and actively participated in a series of social welfare activities such as helping students, helping the poor and providing disaster relief. On the second day of the "5. 12 Wenchuan Earthquake" in 2008, 36 1 responded quickly, and successively sent more than10 million yuan of money and materials to the disaster area, giving back to the society with practical actions. All along, 36 1 people take "love sports, love enterprises and love society" as their brand belief, and under the guidance of the core concept of "* * * enjoy * * * to win", they have made unremitting efforts to promote the development of sports in China, and are committed to becoming a respectable sporting goods brand in the world. Edited this corporate history in 2005. In 2005, 36 1 ranked first in the Forbes Chinese version of Global Potential 100 list and became one of the most promising enterprises in China. L in 2005, 36 1 was selected as "China 500 Most Valuable Brands". L in 2005, 36 1 was awarded "China well-known trademark". In 2006, 36 1 was recognized as a "well-known trademark in China" by the State Administration for Industry and Commerce, which indicated that 36 1 became a leading enterprise in the industry with two national honors, namely "well-known trademark in China" and "famous trademark in China". In June, 2006, 165438+ 10, it defeated international brands in CCTV prime-time bidding and became "CCTV's live broadcast partner of sports events in 2007-2008", which broke the situation that international giants monopolized top-level resources in the sensitive period before the Olympic Games and achieved a great breakthrough in national sports brands. In the annual selection of "Influencing China" jointly organized by Wharton Business School, CCTV Global Information List, Economic Observer and Tencent.com, 36 1 won the highest award "Influencing China Annual Creative Marketing Award" together with the world's top 500 enterprises, becoming "the youngest and fastest growing brand among the selected enterprises". In April 2007, the groundbreaking ceremony of 36 1 Science and Technology Industrial Park was held, and the project was listed as "Key Project of Fujian Province in 2007". In 2007, 36 1 reached a top-level partnership with the Chinese national badminton team. Join hands with Dānlín and Zhang Ning, the world's number one brave badminton players, to jointly promote the cause of badminton in China. L in 2007, 36 1 gave full support to Xiamen international marathon again, and the first China marathon champion was born, which fully promoted the spread of marathon spirit and 36 1 healthy running culture in China. In June 2007, 165438+ 10, 36 1 China University Basketball Super League (Cubs) bravely set sail, and 36 1 and Cubs * * * jointly undertook the mission of cultivating talents for China basketball and promoting the vigorous development of China basketball. L in 2007, 36 1 and CCTV5 continued to build "36 1 entertainment basketball". On the basis of success in 2006, we intensified the promotion of activities and jointly created the most dazzling new symbol of Oriental streetball culture. In 2007, 36 1 sponsored the national diving championship and the Olympic trials, fully supported China Sports to win the 2008 Olympic champion, and made joint efforts with China athletes. In 2007, 36 1 achieved a breakthrough upgrade in its strategic cooperation with Tencent.com, and the concept of "events are created and members enjoy * * *" once again led online sports marketing in China. In 2008 and 2008, 36 1 once again joined hands with the national badminton team and world-famous badminton players such as Li Yongbo, Dānlín and Zhang Ning to turn the national badminton team, the world's top champion team, into a professional sports equipment arena with a national brand of 36 1. L in 2008, 36 1 signed the contract of international 4A Beijing Ogilvy & Mather Advertising Co., Ltd. to reshape the brand in all directions and upgrade the brand strategy again. L In 2008, 36 1 signed the Golden Gate Marathon and Ryan International Marathon, and at the same time became the world's top partner and the only designated sports equipment for the marathon in 2009, further promoting the spread of marathon spirit and 36 1 healthy running sports culture. L in 2008, 36 1 signed the "China table tennis club super league" in China, and became its title sponsor in 2009. At that time, 36 1 will join hands with the Table Tennis Center to make the China Table Tennis League a model of the world table tennis league and promote the vigorous development of table tennis in China and even the world. L In 2008, the 36 1 brand TVC Challenge was awarded the same honor as the first-line international brands in the IAI Yearbook Award of China, which was sponsored by China Advertising Business Association and China Communication University and organized and implemented by IAI International Advertising Research Institute and BBI Commercial Brand Strategy Research Institute. At the same time, 36 1 brand slogan "China bravely be yourself" was selected as one of the top ten popular slogans in 2008. L in 2008, 165438+ 10/0, 36 1 signed the senior partner of Guangzhou 20 10 Asian Games, and joined hands with the top sports events in Asia to become the first sports brand in China to fully sponsor this event, fully integrate world-class superior resources and further accelerate globalization. March 2009 12, Senior Partner of Guangzhou 20 10 Asian Games in 2009, 36 1 successfully signed a contract with the OCA and became the global official sponsor of the OCA. It is the only sports brand in China that not only sponsors Asia's top sports feast, but also obtains the global official sponsor of the Olympic Council of Asia. On June 30th, 2009, 36 1 Degree International Co., Ltd. was officially listed on the main board of Hong Kong Stock Exchange with the stock code of 0 136 1 HK. In 2009, as the "Chief Partner of China 20 10 Shanghai World Expo Volunteers", 36 1 adhered to the brand spirit of "Love Many Times" and provided hundreds of thousands of pieces of equipment for volunteers at the Shanghai World Expo City Volunteer Service Station. In 2009, adhering to the concept of "love many times", 36 1 joined hands with Ryan International Marathon after becoming a global partner of Kinmen International Marathon and promoting cross-strait exchanges through sports exchanges. Starting from 2009, it will be its top global partner for five consecutive years, providing financial support for this activity. 2010 2010,361degree (China) co., ltd. took the lead in donating 5 million yuan to Yushu disaster area through Jinjiang Charity Federation. 201April 19, 36 1 Dress up for the 12th China (Jinjiang) International Footwear Expo. 20 10 on April 24th, the 5th 36 1 China Huangshan (yi county) International Mountain Bike Festival was held in the picturesque yi county, Huangshan City. 20 10May 18, the official uniform release conference of Guangzhou 2010 Asian Games was held in Guangzhou Tianhe Gymnasium. 36 1 Cooperate with the Asian Games Organizing Committee to create official uniforms. On June 6th, 20 10, Sun Chunlan, secretary of Fujian Provincial Party Committee, and Huang Xiaojing, governor of Fujian Province, led the main party and government leaders of all districts and cities in the province and the heads of relevant provincial departments to inspect 36 1 Wuli Industrial Park. 20 10 on July 5, hurun research institute released hurun brand list 20 10, and 36 1 successfully entered the top 100. In 20 10, 36 1 international co., ltd announced that the group had become the exclusive title sponsor of six major events, namely, China (National) Men's Volleyball League, China (National) Men's Volleyball Grand Prix and China (National) Men's Volleyball Championship from 20 10 to 20 15. 20 10 On September 3rd, Guangzhou Design and Development Center 36 1 was officially launched. The brand slogan of editing brand advantage once loved brand positioning. 36 1 As a leading professional sports brand in China, it provides sports products with both technology and design for all young consumers who love sports, and encourages them to participate in sports regardless of gains and losses. The brand declaration was once far away, so I have been pursuing it; This used to be close, let me follow closely; This used to be a god, making me worship faith; This used to be a kind of magic that made me crazy forever; This used to be blind, which made me gain and lose unnecessarily; This was once clear, so I never hesitated; It used to be night, which made me ignore others; This used to be light, which made me shine in an instant; This time, it is my love! Editing this corporate culture, corporate mission, by providing sports goods with high comprehensive value, corporate vision is committed to becoming a respected sports brand in the world. Corporate values: loyalty, pragmatism, cooperation, efficiency and loyalty; Love your post, be loyal to your duties, love your business, love your career and go all out to be pragmatic; Pay attention to integrity, establish a world reputation, pay attention to details, strive for perfection, pay attention to practical results, and cooperate in a down-to-earth manner; Relying on communication to achieve * * * Know how to strive for win-win by cooperation and achieve Excellence and efficiency by unity: find problems and solve them immediately; Find mistakes and correct them as soon as possible; Seize the opportunity of discovery immediately; Edit the sales channels of this paragraph; Establish a physical store 36 1 market network; Through comprehensive and in-depth market analysis and scientific and advanced industry operation experience, Shenyang is established in the northeast; Beijing, Shijiazhuang and Jinan in North China; East China Nanjing and Shanghai; Wuhan and Zhengzhou in the central region; Guangzhou, South China; Southwest Kunming and Chengdu markets are the ten core markets of China's market strategy; And actively seek strategic regional sectors and continue to promote market construction. Open flagship stores and star stores in the national core market, supplemented by ordinary stores and single-product stores. Virtual store 36 1 also has a perfect online sales channel, and Taobao and Paipai have also started to establish official stores.

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