Chanel's double C logo design comes from her founder Gabrielle Bonheur Chanel, nicknamed Coco. To commemorate her own brand, Ms Chanel took coco chanel's initials C as the symbol. The first meaning of double C is one's own name, and the second meaning is the duality of women. Chanel's double C logo embodies the characteristics of elegance, simplicity, exquisiteness and freedom.

Karl lagerfeld, Galeries Lafayette, is a developer of double C logos. His endless creativity has created ever-changing double C logos. Since 1983 became the fashion director, double C logos have created countless highlights under Galeries Lafayette. In the same year, the classic flip bag appeared, followed the diamond design of Chanel 2.55, and replaced it with the iconic leather chain and double C lock, which successfully led the visual focus to the brand logo "double C", and the double C went from high to the public. ?

Chanel's cultural view

Chanel represents a style, a unique style that lasts for a long time. Ms. Chanel described her design in this way, instead of thinking about what to do next, she asked herself how to express it next, so that the commotion would never stop. Enthusiastic and confident, Ms. Chanel put this spirit into every design, making Chanel a brand with a personal style.

Chanel provided freedom and choice with liberation significance, and transformed fashion design from a trend dominated by men's views into an independent stage to express women's beauty. Coco chanel dominated the style, posture and lifestyle of women in the first half of the 20th century, a simple and comfortable luxury new philosophy, which abandoned tight waist and whale bone skirt hoop and advocated shoulder bag and fabric suit.

Reference to the above content: Baidu Encyclopedia-Chanel