Legal analysis: Legal consequences of well-known trademark transfer: After a well-known trademark is transferred, it will remain a well-known trademark during the validity period of the registered trademark, but the right to use it belongs to the transferee. Enterprises shall go through the procedures for transferring registered trademarks in a timely manner due to mergers, separations or mergers. If an enterprise has been deregistered, its trademark ownership will naturally disappear and the trademark transfer procedures can no longer be processed. If a trademark transferor registers an identical or similar trademark on the same or similar goods, he must handle the transfer together. To apply for the transfer of a registered trademark, the transferor and the transferee must submit an application to the Trademark Office at the same time, and the transferee shall handle the application procedures for transferring a registered trademark.

Legal basis: Article 14 of the "Trademark Law of the People's Republic of China" Well-known trademarks shall be identified as facts that need to be identified in handling trademark cases at the request of the parties. The following factors should be considered in determining a well-known trademark:

(1) The degree of awareness of the trademark by the relevant public;

(2) The duration of use of the trademark;

(3) The duration, extent and geographical scope of any publicity work for the trademark;

(4) The record of the trademark being protected as a well-known trademark;

(5) The Other factors that make a trademark famous.