"Tmall, as China's professional online comprehensive shopping platform, has created a 70 billion myth in the retail industry. It is self-evident that the conditions for entering Tmall are very high. When entering Tmall , not only a trademark is required, but also certain requirements for the trademark:

1. Tmall does not temporarily accept applications for opening a store from brands that have not obtained a trademark registration or trademark acceptance notice issued by the State Trademark Administration (for some categories) Excluding imported goods).

2. Tmall does not accept applications for purely graphic trademarks, because such trademarks cannot name the store name and store domain name.

3. You must not only register. Having your own brand, and whether your trademark is R or TM will affect your deposit for entering Tmall (1) Brand flagship stores and specialty stores: 100,000 yuan for TM trademarks, 50,000 yuan for all R trademarks; (2) Specialized stores: 150,000 yuan for TM trademarks and 100,000 yuan for all R trademarks. 3. The trademarks cannot be the same as well-known brands. Tmall clearly stipulates that brands that are the same or similar to well-known brands cannot be entered.

4. Trademarks cannot contain celebrities or place names. If your trademark name contains the names of celebrities, celebrities from other industries, etc., it will 100% not be accepted because Tmall explicitly prohibits this. The entry of similar trademarks, as well as those containing place names, are also not allowed.

5. Trademarks cannot end with "网"/"网品", and trademarks such as "xx网" are also not allowed. Tmall, because these trademarks ending with "网" are mainly for Internet services, and Tmall is a shopping mall that mainly sells products, which is inconsistent with Tmall's philosophy, so it is not suitable for settlement.

You need to prepare a lot of qualification materials in advance to settle in Tmall. The better the company's qualifications, the higher the pass rate. When you settle on Tmall, you will need to prepare a lot of materials and submit the application without sufficient preparation. If you are rejected, if you want it to be simple and fast, you need to be prepared for the process of preparing information.

When choosing a platform, you must shop around and choose the best one. Yi Miao adheres to the principle of serving attentively, working hard, and treating people with integrity. With its customer-oriented, professional and efficient business philosophy, Yi Miao provides online and telephone consultation services on difficult issues such as settlement consultation and store optimization for more than a hundred companies every day, and has won the ultimate reputation from customers with its ultra-high pass rate. The company no longer has to worry about pursuing e-commerce, it is trustworthy, and it is the best choice in comparison. "