The company currently has 337 employees, including 18 management staff, 21 technical staff, 174 production staff, 124 sales staff, 64 graduates of technical secondary school or above, and 12 people with intermediate and senior professional titles. It is expected that by October 2011, another 800 employees will be recruited, the sales team will be expanded to 700, and the total number of employees will reach 1,837.
Since its establishment, Datong Luyuan Beverage Co., Ltd. has been identified as a national-level leading enterprise for poverty alleviation, a provincial-level key leading enterprise in Shanxi Province’s “513” project, a key leading enterprise in agricultural industrialization in Shanxi Province, and a key leading enterprise in Shanxi Province’s agricultural industrialization. Northwest "Two Districts" Project, National Outstanding Leading Enterprise in the Food Industry, Top 100 Growing Small and Medium Enterprises in China, etc. The products have been awarded AA-level standards for quality and reputation in Shanxi Province, famous brand products in Shanxi Province, famous trademarks in Shanxi Province, and gold medals at the China (Shanxi) Specialty Agricultural Products Trade Expo, and have obtained three patent projects. At the same time, he has won the leadership of China Association for Quality and Reputation Supervision, China Food Industry Association, Shanxi Provincial People's Government, Shanxi Provincial Administration for Industry and Commerce, Shanxi Provincial Bureau of Quality and Technical Supervision, Datong Municipal Party Committee, Municipal Government, Datong Municipal Administration for Industry and Commerce, and Datong Municipal Agricultural Industrialization More than 50 kinds of awards from nearly 50 units and departments including the Group Office, Datong Municipal Environmental Protection Bureau, Datong Municipal Quality Supervision and Administration Bureau, Datong Municipal Leading Group for the Development of Taihang Mountain Revolutionary Old Areas in Northwest Shanxi, Datong Municipal Federation of Trade Unions, Yanggao County Party Committee, County Government, etc. and commendation.
The company's current production capacity is 80,000 tons of almond milk and fruit and vegetable juices, and 20,000 tons of debitterized almonds annually. The Food Research Institute of the Chinese Academy of Sciences is hired to develop new products for the company all year round, and two experts serve as consultants. At the same time, Beijing Zhida Planning Company, a highly influential company in China, was hired as a sales planner, and Abao, a famous native singer from Datong, was hired as the product image spokesperson.
After cooperating with Lulu Group in November 2010, both parties jointly invested 360 million yuan to establish Lulu Group Datong Luyuan Food Co., Ltd., bringing the total investment to 517 million yuan, covering an area of The area has increased from 45,300 square meters to 242,000 square meters, and the construction area has increased from 28,000 square meters to 176,000 square meters. The management strength and technical capabilities are stronger, and the marketing network is broader. From the current western market and North China, it will gradually occupy the Northeast region and penetrate into Central China and South China. After the construction is put into operation, the annual production volume will increase from the original 100,000 tons to 350,000 tons, and the sales revenue is expected to increase to 5 billion yuan, with profits and taxes of 780 million yuan.
The company has sufficient supply of production raw materials. The area planted with apricot trees in the surrounding four districts and seven counties has reached 300,000 acres, and the apricot tree area has reached 80,000 acres in the peak period. The apricot tree planting area in Yanggao County alone reaches 140,000 acres, with a normal annual output of 1 million tons of fresh apricots. The current annual output of apricot kernels can reach 300,000 tons, which can provide sufficient raw materials for the company to produce apricot series products. By 2015 The apricot tree planting area in the city can reach 500,000 acres, and 32,000 apricot tree planting households in the surrounding areas will benefit. The income of apricot-only households can increase from the original 8,000 yuan to 12,000 yuan. It can provide nearly 700 local rural surplus laborers, 700 urban laid-off workers and unemployed people, and 437 college and technical secondary school graduates.
The apricot beverage industrial park, which produces 350,000 tons, was fully started on April 8, 2011. The new factory building covers an area of ??50,000 square meters, two production workshops, a 30,000 square meter botanical garden, and 5,000 square meters. There is an office building for the rice product R&D center, with 6 new modern imported equipment, a total equipment investment of more than 70 million yuan, and a civil construction investment of up to 240 million yuan. The new project was fully completed and put into production at the end of October 2011. After the new project is put into operation, our company has become a leading large-scale enterprise integrating industrial parks and modern tourism in the national beverage industry. By 2015, sales will reach 5 billion yuan, ranking among the top 10 in the national beverage industry.
Our county currently has 140,000 acres of apricot tree bases, including 80,000 acres of farmer processing bases. In 2014, our company strives to become a listed private enterprise in agricultural industrialization in Shanxi Province, and achieve sales revenue of 5 billion yuan by 2015, of which the apricot tree base can increase farmers' income by more than 800 million yuan.