MUJI is a Japanese brand. MUJI was founded in 1980. The original meaning of the brand is "no trademarks and high quality". For the sake of environmental protection and consumer health, MUJI stipulates that many materials cannot be used, such as PVC, Teflon, stevia, sorbic acid, etc. On the packaging, the styles are mostly transparent and translucent, trying to be as simple as possible. Muji's product categories range from pencils, notebooks, food to basic kitchen utensils. Recently, it has also begun to enter industry categories such as housing construction, flower shops, and coffee shops. The natural, simple and simple lifestyle advocated by MUJI is also highly praised by tasteful people.

One of the biggest features of MUJI is its simplicity. Its products have removed trademarks, eliminated unnecessary designs, removed all unnecessary processing and colors, and are so simple that only the materials and functions remain. In addition to the logo on store signs and paper bags, it is difficult for customers to find its brand mark on all Muji products.

In MUJI stores, except for the red "MUJI" box, customers can hardly see any bright colors. The main colors of most products are white, beige, blue or black. .

MUJI does not emphasize the so-called popularity, but restores the true meaning of commodity value at an affordable price, and sublimates the product to the cultural level in a seemingly absent design.