1. Building a website - Does an enterprise need planning to build a website?

Does an enterprise need planning to build a website? Websites need planning too much, and this is often not considered by the website owner and creator. People value. When many companies build websites, they simply do the following: find some information about the company profile and product profile, add a few photos, give it to the producer, say something like "make it beautiful," and the rest is done. Just waiting for acceptance. As for the producer, he first follows the customer's opinions and meets the customer's requirements to the maximum extent. The main thing is to make the web page look good, and add some dynamic effects and the like to complete the work. Such a website may be really beautiful and both parties may be satisfied, but it is definitely not a very practical and good website. Why? Because it is nothing more than a corporate brochure, similar to a blackboard newspaper, and it only conveys some simple information.

A good, practical and valuable website, especially a corporate website, should have certain functions. We call it a functional website. A functional website is a product of the combination of network technology and enterprise reality. It is a truly useful thing. The construction of a good corporate website is actually a process of marketing integration. It first requires understanding the various needs of the company, including understanding the company's market conditions, competitive status, marketing channels, methods and methods, etc., and then integrating it with the Internet. Combining technology, if it is suitable for online operation, move it online, and if it can be combined with the Internet, combine it. In this way, the functions of this website are applicable and effective. Most companies, although they are experts in traditional marketing, do not understand the Internet, especially the functions that the network can realize, or do not have a deep understanding, so they cannot make any requirements or think of what functions to set. At this time, an Internet marketing planner is needed.

It can be seen that the website needs to be planned. Building a corporate website requires a complete plan, which includes the company's market analysis, feasibility analysis, target group analysis, main column settings of the website, main functions of the website, and the overall structure of the website. Times Internet will develop the most suitable plan for the enterprise based on the results of various surveys and analyses.

2. Website building-the impact of website design on search engines

Today Bujuanwen Network Studio will give you some examples of the impact of website design on search engines:

1. Java website

If the website is designed in pure Java, Google will not include it.

2. Flash website

If the website uses a lot of Flash, for example, the homepage is a Flash animation, and the links are embedded in Flash, Google is not very interested in this kind of website.

3. Pure image homepage

If the website designs the homepage as a splash page that only contains images and the website content is too little, such websites often cannot log into Google. .

4. Web frames

Google can retrieve websites that use web frame structures, but because search engines work differently from ordinary web browsers, the results returned will be different from those of ordinary web browsers. Inconsistency with user needs is something that search engines try their best to avoid, so Google still has reservations when including websites with web page frame structures. If you are not using frames, you can put relevant content in tags.

5. Dynamic web pages

Google is one of the earlier search engines to support dynamic web page retrieval, but there are certain limitations. If the dynamic web page exists in a loop. It is easy to trap the spider so that he cannot escape. When the website is not included and there is no other reason, it is best to change the dynamic web page into a static html file.

6. Internal links on the website

The best links between web pages are text links, followed by image links.

Although Google can already track and parse links embedded in JavaScript and Flash, from the perspective of search engine friendliness, it is still not advisable to use a large number of JavaScript and Flash links.

7. Is the website/webpage access normal?

Slow website speed is the reason that affects the successful registration of Google engine

8. The size of the webpage

Webpage size is not the most critical factor, but the faster a webpage downloads, the greater the chance of being successfully included. The number of bytes in a web page generally does not exceed 50.

9. Change the file name

Do not make too many changes to the file name of the web page. When Google detects that most of the links clicked by users are invalid links, it will remove the web page from the search results. Remove. If you must change the file name in a large area, you can use the host's 301 forwarding function to point the original link to the new file (do not set METARefresh forwarding on the original page)

3. Website building - information and process for building a company website

Detailed information and process description about the establishment of the company's website

Step 1: The customer submits an application for website construction

1. The customer proposes the basic requirements for website construction based on his or her own situation. Requirements

2. Provide relevant text and picture information

a. Company text information, company picture information;

b. Website realization functional requirements;

c. Basic design requirements for the website;

Step 2: Formulate a website construction plan

1. Both parties negotiate, modify, and supplement the website construction content, and reach an agreement* ** knowledge;

2. Formulate a "Website Construction Plan" for the customer;

3. Both parties determine the specific details and price of the website construction plan;

Sec. Three steps: Sign the agreement and pay the advance payment

1. Both parties sign the "Website Construction Agreement";

2. The customer provides more detailed picture information (if you need to take photos, we will Free door-to-door digital photography is available);

Step 4: The customer reviews the first draft and finalizes it after confirmation

1. Complete the first draft design according to the "Website Construction Plan";

a. Home page style design;

b. Function column settings;

c. Website architecture diagram;

2. Customer review and confirmation of the first draft design ;

3. We have completed the overall website production;

The fifth step: website testing, customer online browsing, acceptance, and balance payment

1. Customer Conduct acceptance work according to the agreement and content;

2. If the acceptance is passed, the customer will issue a "Confirmation of Acceptance of Website Construction";

3. The customer pays the balance;

4. We activate the agreed content service for the customer;

Step 6: Post-maintenance work of the website

1. Provide the customer with the "Website Maintenance Instructions"

2. We maintain and update the customer's website in accordance with the relevant provisions of the "Website Construction Agreement" and "Website Maintenance Instructions".

1. Domain name application

By registering a domain name, the enterprise has a unique identity on the global Internet. It is also the house number and entry ID for users in society to browse the enterprise website. A website composed of a domain name will be widely circulated on the Internet like a trademark. A good domain name will help you shape your international image online in the future. At the same time, domain names are unique in the world, and domain name resources are relatively limited. Whoever registers first has the right to use it, so you should consider now whether to protect your intangible assets on the Internet. The common .com is an international domain name, while .com.cn is a domestic domain name. In addition to considering the nature of the company and the characteristics of the information content when defining a domain name, the name should also be made concise, easy to remember, and impactful.

2. Establishment of a network platform

After you have your own domain name and house number, you need a space to build a house and establish your own company, and this space is the server on the Internet .

Usually, there are several ways for enterprises to choose from.

Virtual host method: The so-called virtual host uses special software and hardware technology to divide each computer into a "virtual" host. From the outside world, there is no difference between the virtual host and the real host. , we recommend that enterprises use virtual hosting to access the Internet. Generally, virtual host providers can provide users with virtual host space of 10 MB, 30 MB, 50 MB or even one server. Users can choose based on the content settings of the website and its development prospects. The disk space occupied by one page of web page is about 20-50 kilobytes, and 10 MB can hold about 200-500 pages. However, if you have special requirements for the website, such as more pictures, more animations, need to download files, or have Databases, etc., need more space (you can go to "Free Resources" to take a look, there is a lot of free space there).

Independent servers: For enterprises with strong economic strength and large business volume, they can also purchase their own independent servers, but this requires high costs and a large amount of manpower and material investment, which in total is very high. The total cost and a large amount of manpower and material investment are dozens of times that of a virtual host.

3. Web page design and maintenance

You can design the web page yourself or have it produced by professional web design talents. First, we must determine the overall plan of the entire web page system, the scope and purpose of the content to be introduced, and then collect all text materials, pictures, etc. that need to be placed on the website, provide the collected materials to us, and leave the rest to our designers People. Determine whether to use both Chinese and English versions based on the company's business scope. After the web page design is completed, the most important next step is to update the web page content in a timely manner. You cannot not change the web page for a long time, otherwise the phenomenon of "posting the Internet" will affect the number of visits to the website.

4. Website publicity and promotion

First of all, the company itself must have the awareness to promote the website: add the company's website address wherever company information appears, such as business cards, office supplies, Promotional materials, media advertising, etc. In addition, online advertising and search engine registration are currently the main promotion methods for websites. You can log in to the prime advertising space of our Shaoguan Information Port or other portal sites, and register your site to a world-renowned service station by registering a search engine. In this way, not only will your website be easily found, but the number of visitors will also increase. By making friendly links to some websites, the visibility and visits of the corporate website can be significantly increased.

Eight steps of website design

As there are more and more WYSIWYG tools and they are becoming more and more convenient to use, making web pages has become an easy task Work, unlike before where you had to manually write line after line of source code. Generally, beginners can learn to make web pages after a short period of study, so they think that making web pages is very simple, so they rush to make their own websites. However, after comparing them with others, they find that their websites are very rough. Why is this? As the saying goes: "You can't eat hot tofu if you are impatient." Building a website is like building a building. It is a systematic project with its own specific workflow. Only by following this step and step by step can you design a satisfactory website.

1. Determine the website theme

The website theme is the main content of the website you build. A website must have a clear theme. Especially for personal websites, you cannot make the content as large, comprehensive and all-inclusive as a comprehensive website. You don’t have this ability, nor do you have the energy, so you must find the content that interests you most, do it deeply and thoroughly, and develop your own characteristics, so that you can leave a deep impression on users. There is no fixed theme for the website. As long as it is of interest to you, any content will do, but the theme must be clear, and the content within your theme must be large, comprehensive, sophisticated and deep.

2. Collect materials

After clarifying the theme of the website, you have to start collecting materials around the theme. As the saying goes: "It's hard for a clever woman to make a meal without rice." If you want to make your website flesh-and-blood and attract users, you have to collect as much material as possible. The more materials you collect, the easier it will be to build a website in the future.

Materials can be obtained from books, newspapers, CDs, multimedia, or collected from the Internet, and then the collected materials are discarded and the true ones are discarded as materials for making your own web pages.

3. Planning the website

The success of a website design depends to a large extent on the designer’s planning level. Planning a website is like a designer designing a building. Drawing design Only then can we build a beautiful building. Website planning includes a lot of content, such as the structure of the website, the setting of columns, the style of the website, color matching, layout, the use of text and pictures, etc. Only when you take these aspects into consideration before making a web page can you be familiar with it. , confident. Only in this way can web pages produced in this way be personalized, distinctive and attractive. We will introduce in detail how to plan each specific content of the website. 4. Choose the right production tool

Although the tool you choose will not affect the quality of your web design, a powerful and easy-to-use software can often get twice the result with half the effort. There are many tools involved in web page production. The first is web page production tools. At present, most netizens choose WYSIWYG editing tools. The outstanding ones are of course Dreamweaver and Frontpage. For beginners, Frontpage2000 is the best choice. First choice. In addition, there are image editing tools, such as Photoshop, Photoimpact, etc.; animation production tools, such as Flash, Cool3d, GifAnimator, etc.; and web page special effects tools, such as audio and video, etc. There are many software in this area on the Internet, you can follow Need to be used flexibly.

5. Make a web page

Now that you have the materials and the tools selected, you need to turn your ideas into reality step by step according to the plan. This is a complex and complex task. The meticulous process must be carried out according to the big first and then the small, simple first and then the complex. The so-called "big first and then small" means that when making a web page, design the big structure first, and then gradually improve the small structure design. The so-called simple first and then complex content means designing simple content first and then designing complex content so that it can be easily modified when problems arise. When making web pages, you should use templates more flexibly, which can greatly improve the production efficiency.

6. Upload test

After the web page is produced, it must be published to the web server before it can be viewed by friends all over the world. There are many tools for uploading now, and some web page production tools It has FTP function itself. Using these FTP tools, you can easily publish your website to the homepage storage server you applied for. After the website is uploaded, you need to open your website in the browser, test page by page and link by link, find problems, modify them in time, and then upload them for testing. After all tests are completed, you can tell your friends about your website address and let them browse it.

7. Promotion

8. Maintenance and updates

The website should pay attention to regular maintenance and update content to keep the content fresh. Do not put it there as soon as it is completed. It has not changed. Only by constantly adding new content to it can it attract visitors

4. Building a website - the key steps in detailed planning of website construction

The success of a website Whether it is or not has an extremely important relationship with the website planning before building the website. Before establishing a website, the purpose of building the website should be clearly defined, the functions of the website should be determined, the scale of the website and investment costs should be determined, and necessary market analysis should be conducted. Only detailed planning can avoid many problems that occur during website construction and ensure that website construction can proceed smoothly.

Website planning refers to analyzing the market before website construction, determining the purpose and functions of the website, and planning the technology, content, cost, testing, maintenance, etc. in website construction as needed. Website planning plays a role in planning and guiding website construction, and plays a role in positioning the content and maintenance of the website.

Website planning includes the following content:

1. Market analysis before building the website (the company handles it by itself)

1. What is the market of the relevant industry? , what are the characteristics of the market, and whether it is possible to conduct company business on the Internet.

2. Analysis of the main competitors in the market, competitors’ Internet presence and their website planning and functions.

3. Analysis of the company's own conditions, company profile, market advantages, what competitiveness can be improved by using the website, and the ability to build the website (cost, technology, manpower, etc.).

2. The purpose and functional positioning of the website (the company should handle it by itself or negotiate with a professional company)

1. Why should the website be established? It is to establish the corporate image, promote products, and conduct electronic marketing. Is it business, or is establishing an industry website a basic need for an enterprise or an extension of market development? 2. Integrate company resources and determine website functions. According to the company's needs and plans, determine the functional types of the website:

Enterprise website, application website, commercial website (industry website), e-commerce website; corporate websites are further divided into corporate image types , product promotion type, online marketing type, customer service type, e-commerce type, etc.

3. Determine the purpose that the website should achieve based on its functions.

4. The construction of the intranet (Intranet) and the scalability of the website.

3. Website technical solutions (discuss with professional companies)

Determine website technical solutions based on the functions of the website.

1. Should you build your own server or rent a virtual host?

2. Choose the operating system, Window2000/NT, Unix, or Linux. Analyze investment costs, functionality, development, stability and security, etc.

3. Use templates for self-service website building, website building packages, or personalized development.

4. Website security measures, anti-hacking and anti-virus solutions (if a virtual host is used, this will be done by a professional company).

5. Choose what kind of dynamic program and corresponding database. Such as programs ASP, JSP, PHP; databases SQL, ACCESS, ORACLE, etc.

4. Website content and implementation methods (discuss with professional companies)

1. Determine the structure and navigation of the website according to the purpose of the website.

2. Determine the website integration function based on the purpose and content of the website.

Such as FLASH guide page, membership system, online shopping system, online payment, questionnaire system, online payment, information search and query system, traffic statistics system, etc.

3. Determine the sub-columns of each channel in the website's structural navigation.

For example, the company profile can include: President’s speech, development history, corporate culture, core advantages, production base, technology research and development, partners, major customers, customer reviews, etc.; customer service can include: service hotline, Service purpose, service items, etc.

4. Determine how to implement website content.

For example, whether the product center uses a dynamic program database or a static page; whether the marketing network uses a list or a map display.

5. Building a website - the role and benefits of a marketing website

The role and benefits of a marketing website

A marketing website can help companies complete or exceed their goals Business goals for the current year or three years!

The first thing to emphasize is that a marketing website is a website for marketing purposes. It should adopt the structure of div and css to reduce the speed of opening the web page, have clear navigation, no dead links, and good links between pages. .

Does your website face these problems:

1. The website is beautiful, but it is difficult to promote

2. The website is promoted, but there are few customers

3. There are many consulting customers, and the conversion rate is also very low

Why

Because: Your website is not built from the perspective of Internet marketing .

Why

Because: Generally, the artists of Internet companies only want to make your website design beautiful, and the programmers only want to implement the functional requirements you need. But they don’t understand Internet marketing, so the websites they make for you are all sick websites.

How to get rid of these pains and quickly make the website a marketing tool for you

Bujuanwen Network Studio provides you with "marketing website construction" services, which can help you start with marketing. Revise the website and build the website from an angle, so that your website can actually start to help you make money.

How to build a website from the perspective of Internet marketing

1. Website design should be optimized for search engines:

If your website design is very suitable for search engines With engine optimization, you can get better rankings in search engines such as Google, Baidu, and Yahoo without spending a penny, so that search engines can continuously bring you customers.

2. The website design must be very user-friendly:

Whether the website design is user-friendly directly affects whether your potential customers can understand you and trust you in the shortest possible time. And can quickly convert them into your customers. To make the website design humanized, it is necessary to carry out professional planning in terms of website structure, business introduction process, product description copy, layout design, and web technology adoption.

3. The website must have professional online marketing tools:

Online customer service system:

Make communication between your potential customers and you more convenient, greatly Improve the conversion rate of potential customers.

Internet marketing analysis system:

Which promotion strategy is effective, which promotion strategy is not effective, and what countries and regions do potential customers come from every day? It is clear at a glance what keywords are used to access your website and what behaviors are generated on your website.