How to operate Amazon well - detailed explanation

From the overall process, store operation includes:

1. Product selection; 2. Good products Online and optimized; 3. Increase sales and comments; 4. Reduce negative comments; 5. Drain traffic outside the site

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1. Product selection dividing line

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Mainly include:

1 . Understand the ideal product

2. How to quickly obtain product inspiration

3. How to find suitable product keywords

4. Product market prospects and competition Strength analysis

5. How big is the market for the product

6. How to quickly create new products

7. How to quickly verify the market

1 , Understand the ideal product

Before you start selecting products, you must first construct an image of the "ideal product" in your mind. Only by focusing on these ideas can the product selection goals become clearer. The ideal products currently recognized by Chen Chen include the following 7 unique characteristics:

1. Convenient transportation: small size and low quality products have warehousing and logistics advantages, and can also reduce transportation costs. Also more efficient.

2. Vulnerability: Goods that are not easily damaged can reduce customer refunds and complaints caused by damage during transportation.

3. High unit price: The product price should not be too low. The recommended sales price range is between 15-75 US dollars. If the price is too low, your profits will be affected; if the price is too high, customers will easily lose.

4. Seasonal effects: Goods that are not affected by seasonal changes can be sold for a long time, while seasonal products can only be sold for a short period of time a year.

5. Legal risk: Products without legal risk, here mainly refers to products that cannot be infringed.

6. Brand recognition: Customers have no requirements for the brand, and they will not because of the brand When choosing products based on various factors, such as mobile phone digital products, customers will consider brand factors more, but for products such as light bulbs and tools, they will pay less attention to brand factors.

7. Market capacity: The existing demand must be large to ensure there are enough buyers and reduce inventory risks.

Of course, we have also seen many popular products that may not meet all the above characteristics, such as balance cars, fingertip monkeys, etc. But this kind of opportunity is not available to everyone, and the stakes are too high, so it is not suitable for novice sellers and ordinary sellers.

2. Quickly obtain inspiration for new products

How to obtain ideas for new products is the most difficult and important step in the product selection process. Many articles on product selection basically jump directly to Past this part. Here are a few channels for you to get ideas:

1. Best sellers

Through Amazon’s official Best sellers, you can get product ideas in categories you are familiar with. This is also The method currently used by most sellers. Since Amazon has scientific product classification, it is easy to find products in the niche areas that interest you.

2. Industry magazines and media

Discover the latest technology and information product opportunities reported in industry magazines and media.

3. Youtube

Pay attention to the daily videos of big Vs in the industry you are interested in or in, and you can dig out a lot of useful product information.

4. Reddit

The window of the Internet, pay attention to observe what users discuss under different subreddits, and discover what users like.

5. Alltop

This is a blog classified information website that collects content through topics. You can discover new market opportunities through topics that you are interested in and concerned about.

My personal suggestion is to start looking for product ideas from the product categories you are most interested in or familiar with, and collect them into a list.

3. Collect product keywords

After initially collecting the products, topics or related vocabulary that you are interested in, you need to use some tools to further analyze the keywords corresponding to these products or potential products. , while triggering some new keyword ideas.

The usual approach is to verify through keyword tools and compile a keyword list

Some commonly used free keyword tools include: ubersuggest, pany selling on amazon may not write customer reviews for those

particular items.

Although the Review success rate is 100%, Amazon does not let sellers do this because it knows that friends and family will definitely leave positive reviews. So you can't do that.

Method 9: Buy directly through the freelancer platform

In the past, many sellers purchased reviews directly through the freelancer platform, such as fiverr. Each one costs 5 US dollars, which is very cost-effective. But there is currently no relevant service found. Amazon has blocked this practice. It no longer works, so if you see some training courses introducing this method, it means there is something wrong with this course, so don’t listen to it anymore. This method has a low probability of getting reviews and high risk, so it is not recommended.

Friends who read this feel that the editor’s article has a deeper impression on your understanding of Amazon. Please give it a like and leave a comment if you have any questions you don’t understand! ! !