On September 17, 21, Jiugui Liquor Co., Ltd. (hereinafter referred to as "Jiugui Liquor") added trademark information such as "Jiugui Lakes and Mountains" and "Jiugui Splendid Rivers and Mountains". The international classification involves wine. The application date As of September 9, 2021, the trademark status is "Trademark Application Pending". Jinxiu Heshan is one of the brands of Jiugui Liquor, which is essentially a kind of koji liquor.

Jiugui Liquor was established on July 14, 1997, with a registered capital of approximately 325 million yuan, and its legal representative is Wang Hao. Its business scope includes: production and sales of koji wine series products, ceramic packaging, etc. Currently, the major shareholder of Jiugui Liquor is Zhonghuang Co., Ltd. (hereinafter referred to as "Zhonghuang"), holding 31% of the shares. Zhonghuang is owned 50% each by COFCO Wine Investment Co., Ltd. (hereinafter referred to as "COFCO Wine") and EVERWIN PACIFIC LIMITED. COFCO Wines is 100% owned by COFCO Wines Holdings Co., Ltd.