1. Brand agent: refers to a product manufacturer or seller whose brand has gone through registration procedures with the national intellectual property management agency or has been selected by relevant agencies to enter the scope of trademark protection for government-protected brand goods. Through authorization, the behavior of local merchants selling the product is called brand agency. Brand agency is divided into two types: general agency and exclusive agency. 2. Commodity distribution is different from agency. Distribution is not exclusive. There can be many dealers for a brand of goods in a region, but dealers purchase goods in different ways from agents. Dealers purchase goods through "pre-sales settlement". , agents generally pay for goods through “after-sales settlement”. 3. The so-called agency fee is the fee paid to the product brand owner to purchase the agency right. It cannot be refunded when the agent is not acting, because the general agency fee is paid according to the agency period. When the fee expires, the agency also expires. Fourth, agency fees and franchise fees are two different concepts of fees. There is no franchise fee when you pay the agency fee, because these two product marketing behaviors of different natures will not occur at the same time. 5. Infringement is based on trademark registration or government brand protection