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Why is the transfer of Lishui Jam trademark more expensive than registration?

Jam has an audience of different age groups. Because its different types are diverse, people can choose according to their own preferences. The range of choices is also very large. Jam can be used as an auxiliary dish for food. It can also be eaten directly, and even different people have different uses. In short, there are all kinds of strange things.

As for the classification of the jam trademark, we can quickly check through the classification encyclopedia listed by Bajie Intellectual Property Trademark that it belongs to Class 29 - 2904 - Pickled and dried fruits and products - Jam 290024, Man Cranberry jam (candied fruit) 290156.

Lishui trademark transfer and trademark registration are usually the only ways for companies or individuals to obtain trademarks. Both methods have their own advantages. Companies can choose different ways to obtain trademarks based on their own business models. Although the two methods are quite different, the ultimate purpose of obtaining a trademark is the same, which is to determine the company's position in the market.

In fact, the reason why the costs of trademark transfer and trademark registration are so different is actually simple and complex. Because the cost of a trademark is not only the economic cost of registration, but more importantly, the long time cost. Time is really important for modern enterprises. There are also trademark policies that may also be affected during the process of trademark registration. Change.

Emerging e-commerce platforms such as Taobao and JD.com have shortened people’s shopping time, allowing everyone to browse and select a wide range of products without leaving home. In large urban shopping malls, shopping, dining, leisure, entertainment, etc. are provided with one-stop services. The rise of takeout services is even more convenient and saves people's time.

The issue of time has always been a core issue to be solved in business models, and trademark transfer solves the issue of time. Trademark registration involves a series of procedures, starting from thinking of a trademark name, to searching and then to registration. It seems that it cannot be completed in one year. Trademark transfer obviously avoids this point perfectly. After all, it is an approved trademark, so there is no need to go through the review process.

For brand building, it takes time to think of a name for a registered trademark, time to prepare materials, and a long trademark review. Trademark review is not something you can control. Even the reviewers will be subjective. . To purchase a trademark, you only need to choose the one you like, and then you can use it after a few days of negotiation. This saves time and can be promoted and used immediately, reducing the risks involved.

Trademarks need publicity to make everyone aware of their existence. Because a registered trademark is a new trademark, it has no consumer base, so publicity is very expensive. However, a trademark obtained after a trademark transaction has a certain consumer base. There won’t be any big problems with trademark promotion, and it seems like it can save costs. From this point of view, it is reasonable to see that the cost of trademark transfer is higher than the cost of registration.