A down jacket is enough to be proud all winter. At present, almost every man and woman in Bincheng has a down jacket. To use an image metaphor, it is a big bread-bloated and shapeless. This winter, the down jacket market in Dalian presents a "four new" look with new fabrics, new concepts, new styles and new brands. New fabric: DuPont dominates the world. This winter's down jacket fabric, Dupont's high-tech fabric is widely used, and most brands such as Burton, Peng Wei and Paul "bend over" in front of the "beautiful color" of this fabric, such as UV protection, softness and comfort, breathability and lightness, and easy washing. In addition, Hans brand down jacket, the outer fabric is made of pure cotton, with good antistatic function and delicate and soft feel, which is worth recommending. New concept: One of the highlights of the ecological antibacterial overlord's down jacket this winter is that the ecological antibacterial cashmere stands out. This kind of velvet is authentic natural goose down, which is refined by biotechnology. It can effectively inhibit bacterial division, resist bacteria and mildew, resist washing and static electricity, and is comfortable and healthy to wear. Borden, Kangbo, Xuezhongfei and other brands are the first users of ecological antibacterial cashmere, and consumers have also responded enthusiastically. Although it has not yet reached the coldest season in Dalian, the ecological antibacterial cashmere down jacket has quietly become popular. According to the sales staff of the Down Eye Plaza of Guotai Building, consumers who are interested in buying will make a happy decision as long as they understand the new technology of ecological antibacterial velvet. In the words of a consumer, it is this kind of down jacket with health care function that makes the family feel at ease in wearing and washing. New style: the charm show of bunting fashion style will not stop this winter. Most long and traditional down jackets have entered the ranks of discounted sales. The biggest discount can even be bought at a discount, and it is an authentic brand-name commodity. Because the new down jacket is so beautiful, by contrast, the old nature is eclipsed. Short down jackets are particularly popular this winter, such as Boden's short down jacket. In the design of hats and collars, the most popular British style is adopted this year, and a large area of beige fabrics is very fashionable. In the arm part, the designer also designed a small pocket that can be used to hold it, so it is a playful beauty; The short style of Yalu down jacket is the most vivid, bright yellow, sky blue, pink, fruit green ... and the collocation of various colors is like casual wear, and the feeling of youth is like fire. The most prominent feature of Wei Peng's short down jacket is that both sides can be worn at will, two colors can be changed at will, and one dress and two clothes can be worn at will. Men's down jackets have also added many fashion elements this year: Paul's brand is simple and capable, and the embellishment of the net and the design of the shoulders are particularly suitable for the strong figure of northeast men; The fabric of Xiongpai men's down jacket is imitation deerskin texture, which saves the verbosity of the hat and directly adds a small fur collar to the collar. Moreover, down and coat can be worn separately and washed twice. Compared with the past, this year's long down jacket also has new highlights: Playboy down jacket has a beautiful decorative buckle at the waist, while Paul's women's down jacket has the most popular asymmetric design at the hem, which looks light and elegant. Xiao tip: Cathay Pacific will hold the third down festival this winter. Consumers can not only buy down jackets with rich styles in the store, but also get on-site guidance on washing and collecting down jackets, and the service is infinitely extended. Coats and sweaters: Exquisite and simple coats are very popular this winter, especially those that are both professional and leisure. A loose and simple mesh belt coat like Marsfield was "disposed" out of stock as soon as it entered the cabinet. There are also Yi Yao's children's casual half coat and Haley's camel fur collar belt coat, all of which are models of simplicity and beauty. Men's sweaters pay attention to the proper combination of wool and cashmere. Pure wool is treated to form soft and suitable mercerized wool, which will not prick people even if it is worn next to the body. In terms of style, the small zipper at the neckline, undulating geometric patterns and enduring children's stripes decorate the charming appearance of Yuanxi men this winter. Underwear: the rhyme of winter is more graceful. Nowadays, people who pay attention to the quality of life in Bincheng are very "cold" about underwear. Especially in winter, everyone's clothes are thicker, and the requirements for uneven body mesh are more urgent. Therefore, underwear with abdomen, buttocks and breast enhancement functions is favored by consumers. According to the sales staff of New Mart underwear store, compared with the same period of last year, the sales increased by 10 percentage point, especially for famous brands such as Anlifang, Audrey and Barbara, and the sales even increased by 40% to 50%. Beautiful embroidery and sexy lace are the constant themes of underwear, and this season is no exception. Li Fang's Wish series embroidered a fruity green heart around the bra cup, and the front and rear buttons can be opened and closed freely. Barbara's "Affectionate Rose" series embroidered a large piece of French romantic lace on the bra, and the intimate beauty was intoxicating. Audrey's lace bra, shorts and suspender nightgown are the best colors for color luck. Green gold luck, red love luck, blue family luck, beige health luck, black career luck, purple door luck are beaming. Mei Ting's lace body underwear angel series contains leptin, which is beneficial to reducing fat and slimming, while the diamond classic series adds small magnetic disks at acupuncture points on the chest, waist and abdomen, which is beneficial to health care and body building. There are two hot spots in pajamas and home clothes this season. One is that natural colored cotton is good for skin health, and the other is that satin fabric (shiny polyester fabric) has been specially treated to be bright, durable and anti-allergic. The outstanding feature of adjustable underwear lies in the application of high-tech low-carbon steel material, which can naturally adjust and change with body movement and ups and downs, and has both comfort and shape modification functions.