Car logo

The original logo of McLaren is actually the team logo of McLaren.

The team logo was designed by MichaelTumer, a friend of McLaren's artist, with the kiwi bird, a national treasure of New Zealand, as the main body, with the logo of "McLaren" on it. This

logo also witnessed the initial glorious period of McLaren. Then in 1967, McLaren

completely abandoned the kiwi logo and replaced it with a few

graphics called "SpeedyKiwi", which made it look more dynamic and fast as a whole. In 198, the McLaren logo was

adjusted again, and it was changed from a simple geometric figure to a

brand logo with a star-spangled banner symbolizing victory. The logo was designed by the all-round designer RaymondLoewy himself, and the color on the far right was named "rocketred", which later became the

McLaren logo and the car body color. Mclaren's logo has been

changing during this period. In 221, the brand logo of McLaren was revised again, and the classic "Papaya Orange" returned again. Remind people not to forget the brand roots of the founders

BruceMcLaren and McLaren

Basic information

Brand name: McLaren

Country: UK

Headquarters: UK

Brand type: European

Founded in 1963 <

brand profile

mclaren is a British manufacturer of luxury high-performance sports cars and supercars, and is one of the world leaders in luxury high-performance cars and automobile racing. Its business is divided into supercar manufacturing and racing business. Today, the McLaren we are talking about is actually an independent automobile company

in 21. In 1989, McLaren Automobile Company, established under the name of McLarenCars, began to focus on producing high-performance road sports cars based on their F1 technology. In the same year, McLaren Automobile entered the field of civil vehicles in a

way. At that time, McLaren Automobile Company was mainly responsible for the development of McLaren F1.

in p>21, the English name of McLarenCars was changed from mclaren cars to

McLaren Automotive, and it became mclaren cars independently, which is also the largest subsidiary of mclaren. The mclaren brand adheres to the principle of complete dedication, high quality and outstanding implementation, adheres to the core engineering concept, strives to upgrade lightweight technology, pursues excellent dynamic

performance and energy efficiency performance, and strives to build lightweight supercars by hand. Its models are now sold in more than 1 retail stores in p>4 markets around the world.