1. Trademark is a powerful weapon for corporate competition and a sales strategy for corporate business operations. Consumers can feel its inherent power through trademark graphics. Therefore, companies often use trademarks to implement their corporate purposes. A good trademark must achieve the trinity of excellent name, high quality and excellent standard, and is a huge intangible asset of the enterprise.

,2. Trademarks directly affect consumers’ psychology. A good trademark is also a powerful weapon to improve sales. If the name of a trademark can be liked by most people, then many people will buy it. In this sense, the brand name is one of the specific links in the sales strategy. Therefore, in current product promotion, trademarks reflect strong psychological, impressionistic and image qualities.