The purpose of launching two shopping apps is to let consumers distinguish Taobao from Tmall. After all, the transaction rules of the two platforms are different. For example, Taobao has negative reviews, but Tmall does not. One mechanism; at the same time, the traffic from Taobao to Tmall is completed. Tmall brings more profit to Alibaba than Taobao. Taobao with content can allow users to stay in the APP longer.
The independence of Taobao and Tmall APPs has obvious benefits:
1. Their businesses are independent of each other and promoted separately;
2. Updates and iterations will not interfere with each other. Impact;
3. Users can choose the services they want. Taobao and Tmall are two products with different positioning, one is B2C and the other is C2C, so there must be a distinction.
Extended information:
Tmall development history
1. On February 19, 2014, Alibaba Group announced that Tmall International was officially launched to provide domestic consumers with Direct supply of imported goods from overseas.
2. On November 11, 2016, Tmall Double 11 once again set the world’s largest shopping day record, with a single-day transaction of 120.7 billion. One hour and 49 seconds into the ninth Tmall Double 11 Global Carnival, the transaction volume exceeded 57.1 billion yuan. This figure was the entire day’s transaction volume of Double 11 in 2014. The transaction volume of the 2017 Tmall Double 11 Global Carnival reached 91.2 billion yuan in 7 hours, 22 minutes and 54 seconds, exceeding the entire Double 11 in 2015.
3. On November 26, 2018, Tmall was upgraded to "Big Tmall", forming three major sectors: Tmall Business Group, Tmall Supermarket Business Group, and Tmall Import and Export Business Department. On March 6, 2019, Jiang Fan succeeded Jing Jie as president of Tmall.
4. On September 7, 2019, the China Federation of Commerce and the China National Commercial Information Center released the list of China’s top 100 retailers in 2018, with Tmall ranking first. The full-day transaction volume of Tmall Double 11 in 2019 was 268.4 billion yuan, exceeding the 213.5 billion yuan in 2018 and setting a new record again.
5. On December 12, 2019, the "2019 Hurun Brand List" was released, and Tmall ranked third with a brand value of 320 billion yuan.