Established his new wine company "Yao's Winery" in Napa Valley, and the company launched its entrepreneurial wine under the brand "Yao Ming" for the first time. The wine label designer for the 2009 Yao Ming Napa Valley Cabernet Sauvignon dry red wine is the famous California wine label designer Chuck House. The hand-drawn Napa Valley map on the wine label is paired with the ancient Chinese character "Yao". The design is elegant and simple, representing the two cultures that Yao Ming calls home.