Recently, the hot spots of the World Cup continue to ferment, so "beer crayfish" is indispensable. But today the editor of Zhejiang Bajie Intellectual Property is not talking about "World Cup" or "crayfish", but "beer".

In the market, a "China Beer" trademark infringement case caused controversy. Shanghai Tobacco Group Co., Ltd. said that "China Beer" with the same product name, packaging, decoration, etc. as the Shanghai Tobacco Group's "Zhonghua" cigarettes has appeared on the market in many places, and is suspected of infringing on its group's registered trademark exclusive rights.

It is understood that "China Beer" is produced and sold by Hangzhou Craft Brewing Trading Co., Ltd. and China Beer Group Co., Ltd. The relevant person in charge of Hangzhou Craft Brewing Trading Co., Ltd. said that the trademark infringement issue occurred mainly in packaging. In this regard, the company has been negotiating with the Shanghai Industrial and Commercial Bureau and the Shanghai Tobacco Bureau, and is still waiting for a reply from the Shanghai Industrial and Commercial Bureau.

In fact, "China Beer", which has been in the spotlight because of similar packaging, said on the issue of infringement that beer and cigarettes are not the same type and will not cause infringement. Editor of Bajie Intellectual Property It's a "slap in the face".

In this regard, Shandong China Beer Group has avoided this issue. According to the website of the State Administration for Industry and Commerce, although China Beer Group Co., Ltd. submitted three trademark applications from November 2015 to November 2017, it is still waiting for substantive review and has not been successfully registered.

As a well-known domestic brand, Zhonghua cigarettes can quickly promote product sales and increase sales if companies rely on its hot spots for publicity, production and sales.

It is understood that the China Beer Group in Shandong has actually valued the name "China Beer" for a long time. In order to compete for the market, China Beer Group Co., Ltd. directly operates the official website of China Beer, which uses the "zhonghuabeer" logo.

Trademark is a kind of interest for enterprises. Our country's laws protect the legitimate rights and interests of trademark holders from infringement.

If a merchant wants to own a trademark quickly, you can choose trademark transfer. Trademarks are essential for businesses.

Currently, "China Beer" and "China Cigarettes" are still "discussed".