First, the company is your business identity. Common ones are self-employed and limited liability companies.
Self-employed people are companies with unlimited liability, and individuals bear unlimited liability (for example, if you develop a drink and kill someone, even if your house and car are pawned, you will have to pay for it). Once the company goes bankrupt, it also means that the individual goes bankrupt (nothing), so the self-employed are suitable for some industries with little risk. In foreign countries, it is generally consulting, and it is basically enough to buy a commercial insurance.
Limited liability company is another kind, which is recognized as a "person" by law, so it is called a legal person. On the legal level, like a natural person, the owner of a company is called the legal representative. Therefore, if there is an accident or mismanagement, as long as the company's assets lose 0, it can declare bankruptcy. As a legal representative, you don't have to pay off your private property. Limited liability company greatly reduces the risk of businessmen doing business, so its appearance greatly promotes the progress of business.
The adoption of the company name does not necessarily mean that the trademark registration is also passed. These are two censorship systems. The company name is not a well-known trademark. Different regions or industries can use the same name, such as Hebei Guozhi Intellectual Property Company, Hebei Guozhi Trading Co., Ltd. and Beijing Intellectual Property Company. However, China has only one trademark. If registered in all countries, there is only one in the world.
Second, only the first registered company can register a trademark, because trademark registration requires the following information:
1. If you apply in your own name, you need to provide: a copy of the applicant's ID card and a copy of the business license of individual industrial and commercial households;
2. To apply in the name of the company, a copy of the company's business license must be provided.
So you must have a company business license or a business license of individual industrial and commercial households to register a trademark.
Third, the difference between brand and trademark: brand belongs to marketing content.
Simply put, it is to let consumers generate recognition or trust. For example, when I heard about Apple's mobile phone, I knew it was high-end, and when I heard about Nokia's mobile phone, I knew it was strong. In fact, a dress may not be of poor quality, but the price of Armani brand or Jeanswest brand can be a hundred times worse. This is the power of the brand. Simply put, the company is the code name of your foreign business and a layer of mechanism to protect you. A trademark is an asset owned by a company. How well you can do depends on your operation of this brand.
A company can register multiple trademarks, and whether a trademark can become a brand depends on its operation. Brand operation should consider market positioning. For example, if Boston is a high-end brand, it will definitely produce Kangboer mid-range down jacket. For example, there may be thousands of trademarks of Haier, but the brand we often know is Haier.
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