After a mascot has been pre-inquired and finalized, what the company needs to do is not to hold a press conference immediately to announce the mascot to the public, but to quickly apply for a trademark for the mascot and confirm the trademark application. Categories and projects, and trademark protection for mascots to the greatest extent.

How to determine the category of mascot trademark application? This requires detailed analysis based on the specific circumstances of the brand. There are 45 categories of trademarks in my country, covering all aspects of life. The business scope of an enterprise generally spans multiple categories. Applications for a single category often cannot provide effective trademark protection. Enterprises will choose core and related categories for registration, which can protect The extended upstream and downstream industries in which enterprises operate are also conducive to the development and expansion of enterprises. For example, trademark categories with more registered mascots include Category 9 electronic technology products, Category 16 book products, Category 18 luggage products, Category 20 handicrafts, Category 28 toy products, etc. But do some categories that have nothing to do with business operations also need registration protection?

Zhigaodian is positive about this for two reasons. As mentioned above, trademark applications in my country are for one mark and one category, and the first-to-file principle means that trademarks can only be subject to legal action in the approved categories. Protection, it is more difficult to protect across categories to unregistered categories. The second is my country’s trademark examination system. For some preemptively registered trademarks, as long as they are applied for first and meet the requirements of the trademark law, the examiners will generally not take the initiative to reject them ex officio. Instead, the rights holders need to seek relief afterwards, and relief after the event is not required. The road is quite long.