Xiaomi Technology Co., Ltd. believes that Beijing Huazhong Technology Co., Ltd. has used the Xiaomi trademark without permission, causing confusion among consumers, and requires it to stop infringement, eliminate adverse effects, and compensate for economic losses of 1 million yuan. The case was heard at the Haidian District People's Court of Beijing on the 22nd. The defendant maintained that there was no infringement.

Xiaomi Technology Company claimed that Xiaomi enjoys the exclusive right to register trademarks such as "Xiaomi", "MI" and "XIAOMI" according to law. However, the defendant Beijing Huazhong Technology Co., Ltd. used Xiaomi's series of registered trademarks in a prominent position on its website called "Xiaomi e-Loan" without permission for publicity.

Xiaomi Technology Company believes that the defendant operates exactly the same business as Xiaomi Company’s Internet financial business and uses Xiaomi’s registered trademark as its service name. This behavior attempts to induce consumers to believe that the services provided by the defendant have a certain connection with Xiaomi, leading to confusion and misunderstanding by consumers, and based on this, consumers seek unfair benefits. Xiaomi's registered trademark was subject to unauthorized use, so it went to court.

The highlight of this case is whether the individual logos and combinations of logos used by Huazhong Technology Company are identical or similar to the trademarks registered by Xiaomi Technology Company.

Huazhong Technology Company said in court: The LOGO icon used by Xiaomi e-Loan is composed of graphics, text and letters, and is consistent with Xiaomi Technology Company’s MI trademark in glyphs, graphics and colors. And the overall structure after the combination of each element is completely different, which is not likely to cause misunderstanding and confusion among the public. ?

Huazhong Technology Company emphasized that millet, as a grain, is a long-term staple food in the northern region. Xiaomi Technology Company cannot restrict others' reasonable use of the word "小米", nor can it restrict others' extended use of the word "小米". Therefore, Huazhong Technology Company believes that it has no infringement.

Xiaomi Technology Company believes that Huazhong Technology Company uses Xiaomi Technology Company’s trademark on its website and Weibo as a trade name, which infringes Xiaomi’s trademark exclusive rights, and the infringement has been It continues to this day, and there is subjective fault and huge profits. The infringement should be stopped immediately and the losses should be compensated. There was no verdict in this case that day and will be decided at a later date.

Xiaomi Technology Co., Ltd. was established in April 2010. It is a mobile Internet company focusing on independent research and development of smart products. In just five years, Xiaomi has grown into the number one company among the 40 "unicorn" companies in Zhongguancun, with a valuation of US$46 billion.