China Railway Second Bureau and Wuliangye jointly developed "Pioneer" liquor products, which is an innovative move outside the traditional sales channels for Wuliangye. For China Railway, entering the liquor sector is also a staged choice for its diversified development.
For the liquor industry, the reshuffle of the liquor industry has just begun, and the opportunity for industry mergers and acquisitions has not yet arrived. However, the market has shown signs of differentiation, and the adjustment of leading liquor enterprises is better than that of other small liquor enterprises.
Co-development of wine products
"Pioneer" used to be a product supplied to the internal system by China Railway Second Engineering Group, which was operated by the group's subsidiaries. The company is considering expanding the production scale of this product to the market, mainly producing low-priced products. Its producer is Wuliangye, and there are two main liquor products with wholesale prices of 1 yuan/bottle and 3 yuan/bottle, which are exclusively distributed by Chengdu Kailu Xianfeng Liquor Co., Ltd.