Perhaps each business has a different attitude towards trademarks. Some entrepreneurs may think that trademarks are dispensable, just a trademark. Can it play a big role in future development? Is it of great value? We want to use this article to change the thinking of a small number of people who underestimate the value of trademarks. How should the value of trademarks be reflected? The following content will inform you.
What is the value of a trademark? How much is a trademark generally worth
Factors affecting trademark value
1. Corporate reputation and brand reputation determine the value of a trademark.
2. The higher the popularity and distinctiveness of a trademark, the higher the value of the trademark.
3. Factors such as the word choice and pattern design of a trademark affect its value. The more meaningful the former, the more valuable the trademark.
4. Trademark value is affected by corporate advertising and promotion factors.
Review of Cases on the Value of Trademarks
1. After the company went bankrupt, the trademark alone sold for 5.02 million
On November 25, 2016, Guangdong Silver Hundred Bankruptcy Case of Chuangxin Aluminum Co., Ltd. (2015) Fo Zhong Fa Min Er Po Zi No. 14. Its "Golden Hundred" and "Silver Hundred" series of 35 trademarks were listed on the Taobao website of the Foshan Intermediate People's Court. On the judicial auction platform, the transaction was 9 times higher than the starting price, with a transaction price of RMB 5.02 million.
2. Modern trademark, worth 40 million yuan
In 1996, Zhang Pengfei of Hangzhou, Zhejiang Province registered the "Modern" trademark in 45 categories at the same time. After the launch of Hyundai Motor in Beijing and South Korea in 2002, it was discovered that the "Hyundai" trademark had already been registered. The chairman of Beijing Hyundai Motor Co., Ltd. came to visit Zhang Pengfei personally to discuss the matter. In the end, Zhang Pengfei transferred the "Hyundai" trademark for automobiles and obtained the general distribution rights of Hyundai in Zhejiang Province, with an estimated value of about 40 million yuan. The 4S store he operated had a revenue of 400 million yuan that year.
3. Ipad trademark, worth US$60 million
In 2001, Proview Technology (Shenzhen) Co., Ltd. registered the Ipad trademark in China and other countries around the world to produce an Internet personal interface. equipment, and later went bankrupt due to poor management. Eight years later, iPad entered China, and trademark infringement disputes ensued. The case went to court three times, and Apple was ultimately defeated.
In June 2012, the Guangdong Provincial High Court reported that Apple paid a package of US$60 million to resolve the Ipad trademark dispute. Apple, a well-known company, was forced to purchase four letters for US$60 million because it did not register the Ipad trademark in China.
How much is a trademark generally worth?
The price of a trademark generally depends on the quality of the trademark, which is related to the trademark design, popularity and other factors. Most trademark prices are set at around 20,000, and better trademarks will reach tens of thousands.
The above is all about the value of trademarks. The value of trademarks cannot be underestimated. As an intangible asset of an enterprise, it can create immeasurable benefits for the enterprise.