In 1992, the Ministry of Internal Trade evaluated and searched for Chinese time-honored brands.
"Zao Lou Tang" was approved by the Ministry of Internal Trade as one of the "six ancient pharmacies in China". The six ancient pharmacies of China's time-honored brands are: Beijing Tongrentang, Tianjin Darentang, Guangzhou Jingxiutang, Xi 'an Zaoloutang, Hangzhou Huqingyutang and Chongqing Tongjunge.
vice president yang said that the selection was related information reported by Xi' an Chinese medicine group company, and related expenses were paid. The plaque and certificate were taken away by Song Yi. In April 2, the National Economic Research Association of Traditional Chinese Medicine reissued the plaque and certificate of "China Time-honored Brand" to Xicheng Company of Xi 'an Traditional Chinese Medicine Group, which was consistent with the original bronze number (No.867).
So, a strange thing happened here: Xicheng Company of Xi 'an Traditional Chinese Medicine Group and Zaolutang National Pharmacy each have an identical plaque of "China Time-honored Brand" with the number No.867, but the one of Zaolutang National Pharmacy was issued by the People's Republic of China and the Ministry of Internal Trade, while the one of Xicheng Company of Xi 'an Traditional Chinese Medicine Group was issued by the National Chinese Medicine Economic Research Association.
Xi' an Traditional Chinese Medicine Group Company announced that the plaque of "China Time-honored Brand" in Zaolutang National Pharmacy was a fake and a commercial fraud.
The problem is that the People's Republic of China and the Ministry of Internal Trade are obviously government agencies that can represent the authority of the country, and its authority is beyond doubt, while the National Economic Research Association of Traditional Chinese Medicine is obviously a non-governmental organization. Can civil society deny the authority of government agencies? Besides, can the "Chinese Time-honored Brand" appraised by the Chinese people and the Ministry of Internal Trade be distributed to whoever gets it? Moreover, in the following eight years, since Xi 'an Chinese Medicine Group Company has discovered Song Yi's infringement, why not claim its rights? And not claiming your rights for such a long time is legally regarded as giving up your rights.
Also, does the National Economic Research Association of Traditional Chinese Medicine have the right to "reissue" the plaque and certificate of "China Time-honored Brand" issued by the Chinese people and the Ministry of Internal Trade? Although the two plaques of "China Time-honored Brand" look exactly the same, they are true and false. This true and false judgment is like watching a fire.
the dispute over the trademark of "Zao Lou Tang"
As for the trademark of "Zao Lou Tang", Mr. Song Yi, a descendant of "Zao Lou Tang", said that the trademark of "Zao Lou Tang" was an intangible asset left by the ancestors of the Song family, which took hundreds of years to create. There is no doubt that it belongs to the descendants of the Song family.
In 1998, Xicheng Company of Xi 'an Traditional Chinese Medicine Group registered the trademark "Zaoloutang" in the State Administration for Industry and Commerce. Mr. Song Yi commented that this behavior violated the provisions of Articles 9 and 13 of the Trademark Law, and it was unfair competition and malicious cybersquatting. In this regard, they have entrusted Shaanxi Hualin Trademark Office to raise an objection to the State Administration for Industry and Commerce.
The dispute over the trademark of "Zao Lou Tang" has a play.
Why do we go to
Zaoloutang to buy medicine?
whether it's a plaque dispute or a trademark dispute, it's just an external model of "algae dew hall".
What people are concerned about is what is an "algae dew hall"? Why should we go to the "Zaoloutang" to buy medicine? What shall we buy at Zaoloutang? What is the intrinsic value of "Zao Lou Tang"? Let's go back and chew "Da Zhai Men" carefully, which is a history of the rise and fall of "Bai Jia Lao Hao". Or it is the history of the rise and fall of the Chinese time-honored brand "Tongrentang".
When the White House became enmity with the rich and powerful family of Zhan Wangfu, it was killed with swords and swords, and both fists and feet were used. As a result, it was framed by Lord Zhan, and the boss of the White House was imprisoned and sentenced to "waiting to be beheaded". The "White House Old Number" was seized and taken over.
But after hearing such a disaster, the old man Bai laughed at the sky and said, No one can take away the "White House Old Number". How can he take it away and return it? Grandma Bai, a shrewd woman, thought it over and over again, only to understand that the reason why he was so calm was because the White House had the most powerful killer, that is, the White House held 15 secret recipes developed by itself.
There are 15 ancestral secret recipes developed by the Baijia family, and based on this, a batch of magical Chinese patent medicines, Gao Wan Dan San, constitute the core competitiveness of the "Baijia Lao Hao" enterprise. With such core competitiveness of enterprises, enterprises can win many battles in the cruel commercial war and remain invincible. With such core competitiveness, fallen enterprises can stand up, collapsed enterprises can survive, become a tumbler and an evergreen tree in the business world.
so, what is the core competitiveness of "algae dew hall"? The core competitiveness of "Zaolutang" The core competitiveness of "Zaolutang" is a series of Chinese patent medicines for treating gynecological diseases and infertility represented by "Peikun Pill". Second, in the long-term medical practice, the descendants of the Song family have summarized more than 1 traditional secret recipes with strange curative effects. The third is its superb medical skills and medical ethics. And all this is inseparable from the Song family.
Song Yi said that none of the "chain stores" with the brand of "Zaolutang Chinese Medicine Chain Store" are selling traditional famous medicines of "Zaolutang", which can make people wonder: Is this "Zaolutang"? Looking for the roots, the Song family has a set of strict family rules and regulations with strong family color in the baking of drugs to ensure the efficacy and quality of "Zaolutang" drugs. First of all, the materials used must be first-class and high-quality medicinal materials, which are processed in strict accordance with the prescribed process, and the taste and quantity cannot be reduced at will. Even the shape of the slices is strictly regulated. As for the infiltration, processing and steaming of tinea, it must be fired according to the ancient method.
The secret recipe handed down from the Song family is strictly kept secret. The rules of the Song family are also very different from other families in the degree of prevention. They are not passed on to children, but only to daughters-in-law. Only one daughter-in-law is allowed to be in charge of the prescription. Therefore, no matter how big the family is, only the shopkeeper lady knows the secret recipe.
In Tongzhi period, the "Peikun Pill Ancestral System", which represented the highest achievement of Zaolutang Pharmaceutical, was summarized and refined into 1 processes, including cutting, processing, mixing medicine, making pills and polishing, and it was stipulated that it must be completed by hand.
Before the public-private partnership in 1954, Peikun Pill made by Zaolutang was still in its heyday in the pharmaceutical industry, accounting for 6% of the national market.
can these be linked? We really don't know what the "Zaolutang Chain Store" can chain without the support of the core competitiveness of "Zaolutang". It's just a brand change.
Chain operation has the rules of chain operation. Chain operation must have unified and extremely strict quality standards and quality management system, and a highly neat and unified technological process. It is a chain operation based on a strict patent system.
Historical mistakes and today's mistakes
But calmly reflecting on the history of "Zao Lou Tang" makes people deeply moved. If you compare Zaoloutang with Tongrentang and Tongjunge, which are the six ancient Chinese medicine shops in China, the difference is far more than 18, miles! "Tongrentang" and "Tongjunge" are both outstanding private enterprises in China, pharmaceutical giants with assets of several billion yuan, and giant trees of Chinese medicine in China. The "Zao Lou Tang" is just a small drugstore and a small clinic. In Xi 'an, it is just an antique for enjoyment, and it has no influence at all in the country.
why did it fall like this?
In the thirty years after the founding of the People's Republic of China, the "Zaoloutang" suffered several hardships, first public-private partnership, and then during the Cultural Revolution. As the first capitalist in Xi 'an, the Song family suffered cruel blows and personal persecution, and its situation was unbearable. Mr. Song Shude, who survived the robbery, has a dead heart, and he has been congratulated on his survival. How dare he develop?
as for public-private partnership, it was a historic mistake at that particular historical stage.
that's a measure to eliminate private enterprises under the policy of "restricting, utilizing and reforming". The young and immature private enterprises and private economy in China suffered a catastrophe in the late 195s, which made the newly recovered China economy suffer a severe winter.
It was a kind of alliance under the city in that specific historical period. For the redeemed private enterprises, this kind of transaction was unfair at all. For the redeemed private enterprises, it is an unintentional civil act of obviously unfair and has no legal legitimacy. In essence, it is a political act to use the profits of other people's enterprises for ten years to buy their enterprises and use the money in their pockets to buy their enterprises. To put it bluntly, it is called confiscation. It is not a commercial transaction at all. Can it be fair? Can we use this as a basis to say that "Zao Lou Tang" has nothing to do with the Song family? Is "Zaoloutang" already a state-owned enterprise? Why should we persist in the mistakes made more than 4 years ago after more than 2 years of reform and opening up? As a large state-owned enterprise, why can't Xi 'an Chinese Medicine Group treat Song Jiahe "Zaolutang National Pharmacy" well? Why can't we form a joint-stock company with the participation of the Song family? Let's talk about historical mistakes, and let's talk about today's mistakes. As for the demolition, according to the regulations of the Ministry of Construction, the Chinese time-honored brand must be rebuilt in the original site when it is demolished.
But we can't find that antique "Zaoloutang" old house with a front shop and a back workshop.
this old house faces south, with four courtyards and three facades, and the appearance is two-story building with octagonal corner, followed by three pavilions, with carved brick gatehouses in the middle and theater in the back. The whole courtyard is properly laid out, compact and reasonable.
The wooden buildings are tall, richly decorated, and beautifully carved in Joinery Work, which fully reflects the features of ancient buildings in Ming and Qing Dynasties.
While enjoying it, some experts praised that courtyards like this, which condensed the architectural art of time-honored brands, are also rare in China.
"Zao Lou Tang" can't be separated from Wuweishi Zi, which is the birthplace of Zao Lu Tang, and Wuweishi Zi is famous for it. Without the "five flavors" of the five flavors of Zao Lu Tang: sweet, pungent, sour, bitter and salty, where did it come from? "Zao Lou Tang" has long been a symbol and landmark building of ancient civilization and medical culture in the ancient cultural city of Xi 'an.
if you fight, you lose, and if you make peace, you win.
why not * * *?
please be kind to "Zao Lou Tang".
and the "time-honored Chinese brand" is not the only "Zao Lou Tang".
Xi' an Zaolutang Chinese Medicine Hospital, located at No.15 Xiaozhai West Road in the southern suburbs of Xi' an, is a characteristic Chinese medicine hospital integrating medicine and technology, based on hundreds of years' experience in gynecological treatment of Zaolutang, a famous brand in Xi' an.
Zao Lou Tang was founded by Song Linyuan in the second year of Ming Dynasty (AD 1622) and passed down from generation to generation. It has a history of nearly 4 years, and it is one of the six time-honored brands in China, more than 47 years earlier than Beijing Tongrentang.
Yang Caifeng, deputy chief physician and Song Yi, the ninth and tenth generations of Zaolutang, personally attended the clinic, adhering to nearly 4 years' treatment experience and more than 1 kinds of secret recipes handed down from ancestors, and integrating the essence of modern medicine, and getting recognition and recognition from all walks of life for eliminating intractable diseases for our customers. Zaolutang has invited many senior and famous Chinese medicine practitioners and senior western medicine practitioners to carry out unique treatment and clinic for various chronic diseases, gynecological miscellaneous diseases and intractable diseases based on people. Dedicated to serving patients. In 1993, it was awarded the title of China's time-honored brand by the state. In 21, it was awarded the trust hospital by the provincial consumers' association.
In recent years, Zaolutang people have made great efforts to improve their internal environment, which has been affirmed and recognized by provincial and municipal leaders at all levels. In 22, with the approval of the Shaanxi Provincial Department of Labor and Social Security, Zaolutang Chinese Medicine Hospital became the designated consumer hospital of medical insurance in directly under the authority Province. All insured persons and people.