At present, the concept of trademark is highly respected in China. Having a trademark means protecting the enterprise. A trademark not only represents the consumer's evaluation of the quality, culture, reputation and image of the producer. A more creative, design concept, memorable and refreshing trademark is often more valuable in brand promotion. Although China has been popularizing the importance of trademarks, it is inevitable that some enterprises do not have a deep understanding of trademarks, which leads to the neglect of trademarks. As a result, there is no trademark support for brand promotion, but others are rushing to register trademarks, invisibly making wedding clothes for others. This happens a lot, and companies need to remember the painful lessons.

For enterprises, although trademarks are not necessary, they involve the development of the latter brands. Once enterprises have no brand support, the subsequent brand road cannot be achieved in one step. Because if a brand wants to be promoted in the market, it must be supported by trademarks. Without trademarks and security, the latter things, such as exhibitions and e-commerce, cannot be done. In this case, there are many opportunities for brand promotion, and there are great problems in opening up markets and building brands. Brand strategy is the core of enterprise management strategy. Facing the modernization of brand management, selling products should give way to making brands, and making brands should first make trademarks.

What I admire is the policy of brand promotion and trademark first, because trademarks are not only the "amulet" of enterprises, but also the "passport" to enter the market. Without the support of trademarks, it is very likely that others will rob others and make wedding clothes for others in the future, but in the end it will lead to infringement or high-priced purchase of trademarks. Therefore, free trademarks are necessary for every enterprise.

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