Yili has applied for multiple "Niu YEAR" trademarks. I think this is more about seizing the market, because such a "Niu YEAR" trademark must have many later stages. If you think of it, you will think about it. I want to try to register it. For such a trademark like "Niu YEAR", Yili may apply for registration and make changes to this trademark in the future. So how exactly will it change depends on its own direction and policy. For such a trademark If the ?Niu YEAR? trademark is registered, I think it is more of an internal problem for Yili itself. They are not hyping this up, but they are paving the way for their future development in advance. ?

For things like Yili, I think it is more of a forward-looking issue. Such a "Niu YEAR" trademark may be relatively important to them. Because this itself gives us a sense of impact in our hearts. We feel that this milk is better, so the "Niu YEAR" trademark is also relatively good.

Even if Yili doesn’t use the Niu YEAR trademark in the future, he can still sell the Niu YEAR trademark and let others use it and earn some money. There is no delay for Yili, so it would be a better way for Yili to register the "Niu YEAR" trademark.

In the face of the "Niu YEAR" trademark registered by Yili, it is actually a homophonic part. I think their milk is very good. In the later stage, if Yili really uses this "Niu YEAR" Trademarks may also give us the public the illusion that this milk is better. So for Yili, it may not be certain that it will increase its own products. For Yili, it is more about seizing the market rather than hype. Faced with such a thing, Yili may need to carry out more classification planning for such trademarks. Then the trademarks we see may have been registered by Yili, not only one may have many trademarks registered by them.