1. Have independent legal personality. The specialty of franchise chain business determines that the franchisor must be an enterprise legal person with certain economic strength and considerable organizational management ability.
2. Having registered trademarks, trade names, products, patents and unique management techniques or know-how, and having good business performance for more than one year. Franchise chain operation is the reuse of intangible assets such as brand and management experience, so franchisers must have valuable reusable registered trademarks, trade names, products, patents and unique and teachable management techniques or know-how.
3. It has certain business resources. Business resources refer to the basic conditions necessary for franchisees to engage in franchise chain business in this industry. Necessary funds, talents, training base, distribution center, production or purchase channels, advertising media, etc.
4. Have the ability to provide long-term business guidance and services to franchisees. The franchisor's business guidance and service to franchisees run through the whole process of franchise chain business. The franchisor's ability to guide services is mainly manifested in the establishment of personnel allocation, base construction and training, service and supervision system.