Abstract: Graphic design, also known as visual communication design, uses "visual" as a way of communication and expression, creating and combining symbols, pictures and text in a variety of ways to create useful A visual representation that conveys an idea or message. If you want to do your job well, you must first sharpen your tools. Before learning graphic design, we need to understand what graphic design needs to be learned and have some understanding of the graphic design industry. Let’s talk about the requirements for becoming a graphic designer. 1. What you need to learn to do graphic design

1. Basic sketching of design art

Using monochrome to depict the outline, volume, structure, space, optical fiber, texture and other basic modeling elements of the object Painting method.

Color: Improve the college’s sense of color through the course on color principles, acquire basic color matching abilities, and learn the color relationship between combinations of objects through still life sketching.

Sketch: A quick sketching technique that uses simple lines to briefly draw the dynamic or static image of any object in a short time.

Composition: plane, three-dimensional, color composition and pattern, through the study of the three major composition and pattern rules and application principles, students can master it.

2. Visual communication language

Experimental art: monochrome sketching, gray-toned drawings, and nine-square grid painting, tapping students’ expressive abilities and assisting in cultivating design and creative imagination

< p>Sketching and design sketching: still life sketching and landscape sketching. By learning fast modeling, fast spatial composition methods, and tutoring to complete extracurricular landscape assignments, students can master sketching concepts and techniques and master basic sketching abilities

3. Learn the graphic design software InDesign

Learn the basic rules and techniques of typesetting design, as well as advanced professional production methods

Acrobat: the basic application of Acrobat, the basic principles of the CTP process< /p>

Photoshop: Comprehensive study of image processing and image fusion technology, as well as practical application solutions such as advanced image color correction

CoreDRAWL: Through the integration of all aspects of design and web page functions into the current design solution, Produce vector illustrations, designs and images

Illustratar: Learn graphic drawing, packaging, production of promotional pages, design company logos, newsletters, color pages, manuals, logos, etc.

4. Graphics Design professional improvement

Principles of graphic design: sources of creativity, design of patterns and text, use of advanced colors

Basic design: introduction to basic design, regular design projects, commonly used design principles and designs Knowledge, logo design, packaging design, poster design, VI design, layout design

Design process: overall idea, coordinated design, collaboration between graphic designers and commercial photographers, application of advanced crafts

< p>Commercial design practice: corporate image design practice, book binding and layout design theory and practice, product packaging design concept and practice, commercial advertising design practice

Post-production and production: printing production, digital production, on-site inspection.

2. What are the requirements for becoming a graphic designer

1. Basic software operation

(1) Learning software is a must, and software Skilled operation can improve the efficiency of daily design work. The main software to learn in UI design is: PS, AI, CDR, ID.

(2) One thing to note: software is not equal to design. This should be remembered. For real designers, software is just a tool. What is important is design thinking.

2. Hand-drawing ability

The advantage of knowing hand-drawing is that it can help you better understand and design, and improve your overall strength. For beginners or people with zero foundation , you can take the time to learn some basic color matching. The improvement of hand-drawing ability will help the designer's overall ability to break through and improve. The deeper the hand-drawing foundation, the more open the design ideas and expression techniques will be, and the quality of the work will be further improved.

3. Prototype design

This is very important and must be mastered in actual projects. It is also an essential skill for a thoughtful designer. After the prototype design is drafted, the customer After the supervisor reviews and passes, we will implement the specific project instead of us spending a lot of money directly to implement the actual project.

3. What does graphic design mainly do?

Graphic design is also called visual communication design. It uses vision as a way of communication and expression to create and combine symbols in a variety of ways. , pictures and text to create a visual representation that conveys an idea or message. Graphic designers may use professional skills in typography, visual arts, layout, computer software, etc. to achieve the purpose of creative projects.

Common uses of graphic design include logos, publications, print ads, posters, billboards, website graphic elements, logos and product packaging. For example, product packaging may include a logo or other artwork, organized text, and pure design elements such as consistent images, shapes, sizes, and colors. Composition is one of the most important characteristics of graphic design, especially when the product uses pre-existing materials or a fusion of multiple elements.

4. Graphic Design Employment Prospects

From a business perspective, mobile phones have become a necessity in people’s lives. No matter when and where they are, they always want to pick up their mobile phones and browse. Click on the web page or space, etc. With the popularization of mobile phones and mobile Internet, as well as the rapid and vigorous development of e-commerce, micro-commerce and other online industries, major enterprises or merchants have embarked on the Internet route, which has given rise to a large number of various online industries. In response to this, The current situation is that the store format alone can no longer adapt to this era. Only by taking the O2O route can it develop. Since merchants or companies want to take the Internet route, they will definitely hire people or develop their own online stores or corporate APPs, which require a large number of graphic designers to complete the interface design. After the development is completed, the decoration of the store or APP is left to the graphic designer. Therefore, learning graphic design has limited prospects for discovering future development directions.

5. Graphic design employment direction

The employment scope of graphic designers is relatively broad. Graphic design is the originator of all open source designs. It is connected with most other designs and is closely related to Other walks of life are also closely connected. Students who study graphic design can usually work as website artists, design assistants, graphic designers, senior designers, architectural designers, art directors, design directors, etc. They can also switch to UI design, advertising design, e-commerce art, commercial illustration, animation Design, UX interaction design, visual communication interface design, software creativity, hand-drawing, WEB front-end, etc. can be extended to other fields.

6. Graphic designer salary

1. Newspaper graphic designer: monthly salary is 6,000 yuan to more than 10,000 yuan. However, in recent years, newspapers have paid more and more attention to the visual richness of layout. Sex, some newspaper graphic designers even earn tens of thousands of yuan more than their supervisors.

2. Graphic designers in advertising or design companies: monthly salary is 600 yuan to 8,000 yuan (more than 10,000 yuan for creative directors). Most of them work on finished products such as VI, advertising, packaging, posters or flyers, and books. There’s also a lot of choreography. Working hours are fixed, but it is inevitable to stay up all night before handing in the manuscript and closing the case. Generally speaking, those who perform advertising or poster design are mostly experienced and creative art designers, and their salaries are also higher.

3. Graphic designers for magazines or publishing houses: The monthly salary is 5,000-6,000 yuan. Because they are published for a fixed period rather than daily, the work pressure is not like that of a newspaper office, and most of them are teamwork. way of working to disperse the centralized editing pressure after deadline and before publication.

4. Graphic designers in large, medium and small ordinary enterprises: monthly salary is 3,000-5,000 yuan. Working in the enterprise is relatively stable, with low work pressure and fixed hours. The work performed is relatively complicated, ranging from the design of a complete set of VIs. , ranging from handling trivial matters such as daily copying and typing of the company, to planning holiday activities, etc.

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