1. Logo design

Brand logo, as a specific expression of brand image, is of great significance to an enterprise. Therefore, brand logo should be unique, not only in the scale and proportion of the logo. , Create a unique corporate image in terms of composition and composition, arouse consumer sentiments, and highlight the cultural core and corporate image of the company through trademark design to convey the corporate philosophy.

2. Accurate positioning

Before a company carries out brand design, it needs to conduct a certain positioning and analysis of the brand's audience, and guide consumers to identify with the symbols representing the corporate image, improve and expand Brand reputation. Good brand design cannot be out of touch with the times. It needs to adapt to the needs of the times, combine the needs of the times with the brand's own style, and combine innovation with classics.

3. Design innovation

If a company wants to adapt to social culture and the growing needs of consumers, it needs to innovate in brand design, not only in the specific form of the brand, but also in the specific form of the brand. It also depends on the company’s development philosophy. For enterprises, innovation is the process of combining tradition with the times to create products that not only meet the needs of the times but also reflect the company's consistent philosophy.