The trademark is registered and the name of the physical store is protected. However, if the store name is not within the scope of the application, it will not be protected. According to relevant legal provisions, if a trademark owner applies to register a trademark, he or she must submit a registration application. If the trademark passes the examination by the Trademark Office and there is no objection, a trademark registration certificate shall be issued.

Legal basis

Article 22 of the "Trademark Law of the People's Republic of China"

Applicants for trademark registration shall follow the prescribed commodity classification table Fill in the product category and product name of the trademark and submit a registration application.

Article 28

For a trademark applied for registration, the Trademark Office shall complete the review within nine months from the date of receipt of the trademark registration application document, and it shall comply with the relevant provisions of this Law. , a preliminary approval announcement will be made.

Article 33

For a trademark that has been initially approved and announced, within three months from the date of announcement, the prior rights holder or interested parties believe that it violates Article 10 of this Law. Article 3, paragraphs 2 and 3, Article 15, Article 16, paragraph 1, Article 30, Article 31, and Article 32, or any person who believes that it violates Article 1 of this Law If it is stipulated in Article 4, Article 10, Article 11, Article 12, or Article 19, paragraph 4, an objection may be filed with the Trademark Office. If there is no objection at the expiration of the announcement period, the registration will be approved, a trademark registration certificate will be issued, and the announcement will be made.