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Management of Heilongjiang Wandashan Harbin Dairy Co., Ltd.

1. Brand advantage

Wandashan has nearly 4 years of operating experience, and its products have been tested for many years. Due to the product characteristics of liquid milk, it has little impact from foreign brands in the competition, and liquid milk has maintained its original flavor and nutritional value, and has derived colorful milk with many flavors. With the improvement of consumption level and the change of living habits, liquid milk will inevitably appear in the market field with a sunrise appearance, and

"Wandashan" has a history of more than 3 years, and it is the only "well-known trademark" in Heilongjiang Province. Through years of operation and rapid development in recent years, it has established a good corporate image and has a high market share. In just half a year, the production and sales of liquid milk have cultivated a large group of loyal consumers, fully demonstrating the recognition and love of consumers' "Wandashan" brand, indicating the broad market prospects and prospects of liquid milk in Wandashan.

2. Green milk source

Cow feeding belt is located in Songnen Plain and Sanjiang Plain, which is a world-famous temperate natural grassland and internationally recognized as the best cow feeding belt. In order to ensure high-quality products, the company has extremely strict requirements for raw milk, and manual operation is eliminated in the whole process of collection and transportation. Raw milk comes from highly automated centralized milking stations.

the company adopts the management mode of "decentralized feeding and centralized milking" in milk source management, and establishes centralized mechanized milking. The milk station introduces world-class advanced equipment such as Japan, France and Italy, and the company sends business representatives to supervise and manage, strictly regulate the behavior of dairy households, and ensure the collection and storage of high-quality raw milk; The low-temperature raw milk (4-6℃) is quickly transported to the company by the heat preservation truck. The cold chain operation in the whole process ensures the excellent quality of fresh raw milk, and it is put into production after strict factory inspection.

3. Green workshop, advanced technology, first-class production line, and clean production

The production workshop and warehouse are designed according to GMP (Good Manufacturing Practice) and constructed according to national standards: the filling and packaging room adopts anti-virus and dustproof epoxy resin floor; Laying special floor tiles on the pretreated ground. Non-toxic and environment-friendly paint with anti-corrosion and anti-gas is adopted for the wall surface. Advanced treatment of production water to meet the normal needs of production workshop.

The company has advanced production lines, and adopts internationally advanced ultra-high temperature sterilization technology and aseptic filling technology.

purchase world-class equipment: the front-end treatment is the standardized and ultra-high temperature sterilizer of British APV company; Filling adopts Germany Combibloc boxed milk filling machine, Finland Electrolux Germany bagged milk filling machine, and American International Paper Roof Box Milk Filling Machine.

4. Pioneering excellent R&D team

The company set up a R&D department, absorbed domestic first-class talents, hired well-known experts at home and abroad, tackled the world's dairy frontier technology, and developed various products suitable for consumers according to market needs.

5. Perfect quality assurance system

The company established a quality management committee, and the enterprise passed the IS9 2 international quality certification, and introduced HACCP management method and advanced "5S" field control method for process control. Establish a first-class inspection room, purchase accurate detection instruments: raw milk rapid detector, finished product microbial detection shake package instrument, FTl2, etc. At the same time, continuously improve the technology and the skills of inspectors to ensure product quality in all directions.

6. Constantly improve the marketing network

The company joined hands with well-known domestic advertising companies, fully utilized the existing more than 1 professional salespeople, tapped the market potential, established nearly 2, outlets in eight major regions, and constantly improved them. At the same time, it opened up special channels to increase the network radiation ability of Wandashan products.

7. Advantages of talents

The company is not satisfied with the existing talent situation. On the premise of high overall quality of personnel, it strengthens training, hires domestic and foreign experts to teach advanced knowledge and concepts, raises the level of company management personnel, improves the overall quality, continuously strengthens the construction of corporate culture, advocates team spirit, and establishes the concept of Wandashan with core cohesion of Hefeng.