Lexus automobile trademark adopts the capital letter "L" of the car name "Lexus", and the outside of the "L" is surrounded by an ellipse. The ellipse represents the earth, indicating that Lexus cars are all over the world.

The L letter surrounded by an ellipse, according to the official statement of Toyota Motor Sales Company of the United States, was decorated according to an accurate mathematical formula, and it took more than half a year for more than three designers and advertisers to complete it: this outstanding symbol defeated five design competitive presentation.

In p>1987, mollysanders, the head of molly designsinc, spent three months crafting this unique ellipse and L, replacing the original most promising version-an L that looks like a seagull's wing without a circle.

Logo History

The new Lexus logo made its debut at the Los Angeles Auto Show in January 1988.

in October, 1986, the top management of Toyota American sales company and luxury car research and development department held a meeting to discuss the naming of new models. Finding a suitable name is like a hot potato. It must be elegant, but not feminine; Be noble, but not effeminate; Be natural and graceful, but not unscrupulous. It must be unique and outstanding.