In 1890, Daimler and Maybach established their own engine company, Daimler Motoren Gesellschaft (DMG). Moreover, the auspicious star drawn by hand at that time began to be used on the company's products.
In March 1899, Amy Jellinek, who was then the Austrian Consul General in Hungary and a member of the Management Board of Daimler AG, drove a car named after her daughter Mercedes (meaning gentle). After winning the "Nice Tour" car competition, he suggested that all cars produced by Daimler be named "Mercedes", and Daimler readily agreed.
In 1901, the "Simplex" brand car designed by Wilhelm Maybach used "Daimler Mercedes" as its trademark for the first time.
In 1909, Daimler placed a three-pointed star and four small three-pointed stars and "Mercedes" in the ring; in 1923, the three-pointed star was placed in the engine cooling on the device. From then on, this auspicious three-pointed star stood proudly in the wind, elegant and eye-catching.
On June 29, 1926, Daimler and Mercedes-Benz merged to form Daimler-Benz, which played an important role in the history of automobiles. From then on, all the cars they produced were named For "Mercedes-Benz".
In 1960, Jaguar purchased the "Daimler" brand and launched a variety of Jaguar-Daimler models, which have been used to this day. In 1989, Ford Motor Company acquired Jaguar. Therefore, the Daimler trademark owner has always been Ford. In 2007, Daimler CEO Dieter Zetsche said that the company had invested US$20 million to buy back the "Daimler" trademark from Ford of the United States. Daimler could use the "Daimler" trademark for corporate or trading purposes. Muller" brand, or add other words to use it as the name of a listed company, but automobile products are not allowed to be named after this brand. On the market, only large cars produced by Jaguar, a subsidiary of Ford, use the Daimler brand.
In May 1998, Daimler-Benz acquired the American Chrysler Automobile Company for US$36 billion. The company was renamed Daimler-Chrysler, ranking the fifth largest automobile giant in the world. However, life was not easy for Chrysler after the merger. Due to high costs and other reasons, Chrysler has been hovering on the edge of losing money.
On May 14, 2007, DaimlerChrysler announced that private equity fund Cerberus had finally successfully acquired 80.1% of its Chrysler Group shares for 5.5 billion euros (equivalent to 7.4 billion U.S. dollars or 55 billion yuan). MullerChrysler continues to hold a 19.9% ??stake.
On October 4, 2007, DaimlerChrysler issued a communiqué stating that through a vote at the shareholders' meeting, the company had changed its name to Daimler AG, thus officially completing the merger between Daimler of Germany and Daimler AG. American Chrysler's Separation Process.