Henan Shaolin Temple spent 452 million to buy land in Zhengzhou

Henan Shaolin Temple spent 452 million to buy land in Zhengzhou. In recent years, the Shaolin Temple’s commercial activities and business territory have repeatedly attracted public attention. In 2015, it was reported that the Shaolin Temple was planning to "engage in real estate" overseas. The Henan Shaolin Temple spent 452 million to buy land in Zhengzhou. Henan Shaolin Temple spent 452 million yuan to buy land in Zhengzhou 1

Since its establishment in 2008, Shaolin Intangible Asset Management has invested in 16 companies, with the largest single investment amount reaching 16 million yuan, and the total amount is nearly 80 million yuan. The scope covers tea, culture, tourism and other fields. Currently, 7 of the companies invested by Shaolin Intangible Asset Management are still in existence, 8 have been canceled and 1 has been revoked.

A new buyer has arrived in the Zhengzhou land market. On the morning of April 6, Zhengzhou sold a commercial and commercial land in Zhengdong New District through listing. Henan Tiesong Digital Technology Co., Ltd. (hereinafter referred to as "Tiesong Technology") won the bid at a reserve price of 452 million yuan.

The land area is about 38,200 square meters. The land uses are retail business, wholesale market, catering, hotel land, and commercial and financial land. The planned floor area ratio is less than 1.5, the building density is less than 40%, and the building height is less than 24 meters.

The Zhengdong New District Management Committee customized an industrial implementation plan (hereinafter referred to as the "Plan") for the land on December 3, 2020, positioning the project as a cultural In the industrial category, the main business formats after completion must be engaged in literary and artistic performances, cultural exhibitions, cultural and creative industry offices, hotels and serviced apartments.

Specifically, the project includes a cultural and performing arts center with a construction area of ??approximately 6,000 square meters, an art exhibition hall with an area of ??approximately 3,000 square meters, a cultural and creative industrial park with an area of ??approximately 11,000 square meters, and a An international five-star hotel with an area of ??approximately 18,000 square meters, and serviced apartments with an area of ??approximately 19,200 square meters that are available for external sale.

Guan Rongxue, an analyst at the Zhuge Housing Data Research Center, pointed out that at the end of last year, Henan Province proposed to implement the integration strategy of culture, tourism, and culture, and at the same time made it clear that culture, tourism, and culture will become the focus of Henan Province during the "14th Five-Year Plan" period. It is a strategic pillar industry of the province. Therefore, this land acquisition at a low price is not only in line with the urban development goals, but also reduces costs to a large extent.

Compared with the land being delisted at a low price, the delisted company Tiesong Technology attracted attention. Tianyancha information shows that Tiesong Technology was established on March 22, 2022, with a registered capital of 452 million yuan. Its business scope includes digital cultural creative software development, commercial performances, park management services, housing leasing, real estate development and operations, etc.

The two major shareholders of Tiesong Technology are Henan Railway Investment Comprehensive Development Co., Ltd. and Henan Yuanhan Industrial Co., Ltd. (hereinafter referred to as "Yuanhan Industrial"), with shareholding ratios respectively. 51%, 49%. Among them, the ultimate beneficiary of Yuanhan Industrial is Shi Yongxin, the current abbot of Shaolin Temple in Songshan, Henan. From the perspective of equity path, Shi Yongxin holds 80% of the equity of Henan Shaolin Intangible Asset Management Co., Ltd. (hereinafter referred to as "Shaolin Intangible Asset Management"), which holds 70% of the equity of Yuanhan Industrial.

Information from the official website of the Shaolin Temple shows that Shi Yongxin was born in northern Anhui in 1965. He became a monk and went to the Shaolin Temple in 1981 (at the age of 16). He took over as the director of the Shaolin Temple Management Committee in 1987 and served as the abbot of the Shaolin Temple in 1999.

In 1998, Shi Yongxin established Henan Shaolin Temple Industrial Development Co., Ltd. Under his leadership, Shaolin Temple began to continuously expand its business territory. After years of development, Shaolin Temple's business spans many fields such as culture, catering, medicine, clothing, etc., and has registered multiple companies and trademarks.

Among them, Shaolin Intangible Asset Management is one of the important assets of Shaolin Temple and an important platform for the commercial operation of Shaolin Temple. Its shareholders are China Songshan Shaolin Temple and two natural persons Shi Yongxin and Shi Yongqian, who hold shares The proportions are 10%, 80%, and 10% respectively. In addition to the management of Shaolin and Shaolin Temple's own intangible assets, the company's business also includes cultural and artistic exchanges, martial arts exchanges, cultural performances and brokerage services, the development of tourism resources and products, and the import and export of goods and technology.

Since its establishment in 2008, Shaolin Intangible Asset Management has invested in 16 companies, with the largest single investment amount reaching 16 million yuan, and a total investment of nearly 80 million yuan, covering tea. , culture, tourism and other fields. Currently, 7 of the companies invested by Shaolin Intangible Asset Management are still in existence, 8 have been cancelled, and 1 has been revoked. The revoked company is Shaolin Zhongji Cultural Industry Development Co., Ltd. established in 2014, and its business scope includes cultural industries. Investment, cultural facilities construction and project introduction, real estate development, etc.

It is undeniable that Shi Yongxin promoted the commercial operation of "the most famous temple in the world", including registering companies and trademarks to develop the "Kung Fu" economy; opening a store on Taobao, selling meditation supplies and catering to Young people’s creative items, as well as hosting other temples, etc.

Tianyancha information shows that Shi Yongxin currently has actual control over 18 companies, such as Henan Songding Cultural Tourism Development Co., Ltd., Henan Shaolin Intangible Assets Management Co., Ltd., Henan Songshan Shaolin Temple Tea Co., Ltd., etc. .

According to Guan Rongxue, an analyst at the Zhuge Housing Data Research Center, “The market’s evaluation of Shaolin Temple’s cultural tourism industry is more about its tendency to be commercialized and its operating model is gradually becoming asset-light. In fact, this is also In line with market development." He further pointed out that cultural tourism industries such as Shaolin Temple, which have a relatively strong proportion of traditional culture, are more affected by urban characteristics. Therefore, the development areas of Shaolin Temple's cultural tourism industry are gradually diversified, but there are regional restrictions. The characteristics of survival and development still exist. Henan Shaolin Temple spent 452 million to buy land in Zhengzhou 2

"The ancestral home of Zen Buddhism, the holy land of Kung Fu" Shaolin Temple is going to enter the real estate industry.

On April 6, news from the Zhengzhou Municipal Public Resource Trading Center showed that Henan Tiesong Digital Technology Co., Ltd. won the Zheng Zhengdong Chu [2022] No. 2 (Network) Land for 452 million yuan. Block usage rights. Tiesong Technology has just been established two weeks ago, with a registered capital of exactly 452 million yuan. Henan Railway Investment and Yuanhan Industrial hold 51% and 49% of the shares respectively. Behind Yuanhan Industrial is Shaolin Asset Management and the current abbot of Shaolin Temple, Shi Yongxin.

In recent years, the commercial activities and business territory of Shaolin Temple have repeatedly attracted public attention.

In 2015, it was reported that Shaolin Temple would “engage in real estate” overseas. At that time, news such as “Shaolin Temple will build a four-star hotel and golf course in Australia” detonated domestic and foreign online media. In September 2020, Shaolin Temple attracted a lot of attention due to its trademark dispute with Semir Clothing. At that time, the media discovered that Songshan Shaolin Temple had applied for 666 trademarks. Since 2009, Shaolin Temple has been rumored many times to be listed on the capital market. Shi Yongxin came forward to explain, "Shaolin Temple will never be listed."

452 million won a commercial land

On April 6, a total of 64.795 acres of commercial land in Zhengzhou East District, Zhengzhou City, was sold for a total transaction price of 526 million yuan. Zhengzhou Jianqi Real Estate, a subsidiary of Henan Jianye Group, won the right to use the Zheng Zhengdong Chu [2022] No. 1 (net) plot for 74 million yuan.

Henan Tiesong Digital Technology Co., Ltd. won the right to use the Zheng Zhengdong Chu [2022] No. 2 (net) plot at a reserve price of 452 million yuan. The land is located south of Yuxiang Road and west of Longhu Inner Ring East Road, covering an area of ??57.25 acres. It is used for retail commerce, wholesale markets, restaurants, hotels, and business and finance.

Tianyancha data shows that Henan Tiesong Digital Technology Co., Ltd. (hereinafter referred to as "Tiesong Technology") was just established on March 22, 2022, with a registered capital of 452 million yuan. , which is completely consistent with the transaction volume of the land acquired this time. It can be said that this land was tailor-made for it. The legal representative of Tiesong Technology is Bao Xia, and its business scope includes digital cultural and creative software development, commercial performances, park management services, housing leasing, real estate development and operations, etc.

According to Times Finance, the Zhengdong New District Management Committee customized an industrial implementation plan for the land on December 3, 2020, positioning the project as a cultural industry. After completion, the main business must be engaged in literary and artistic performances, Cultural exhibitions, cultural and creative industry offices, hotels and serviced apartments.

Specifically, the project includes a cultural and performing arts center with a construction area of ??approximately 6,000 square meters, an art exhibition hall with an area of ??approximately 3,000 square meters, a cultural and creative industrial park with an area of ??approximately 11,000 square meters, and a An international five-star hotel with an area of ??approximately 18,000 square meters, and serviced apartments with an area of ??approximately 19,200 square meters that are available for external sale.

The two major shareholders of Tiesong Technology are Henan Railway Investment Comprehensive Development Co., Ltd. and Henan Yuanhan Industrial Co., Ltd. (hereinafter referred to as "Yuanhan Industrial"), with shareholding ratios of 51% and 49% respectively. . Yuanhan Industrial is 70% owned by Henan Shaolin Intangible Asset Management Co., Ltd. (hereinafter referred to as "Shaolin Asset Management"), and Shaolin Asset Management is 80% owned by Shi Yongxin, the current abbot of Shaolin Temple. From the perspective of equity path, Shi Yongxin is the ultimate beneficiary of Yuanhan Industrial.

Regarding Shaolin Temple’s entry into real estate, netizens were in an uproar: “Isn’t Shaolin Temple a pure land?” “Is it okay for the abbot to become the boss?” “The world is changing so fast, even the Shaolin Temple has come out of the mountain.” …. Some netizens said, "How can I become a monk in Shaolin Temple?"

In 2015, it was rumored that "Shaolin Temple will engage in real estate" in Australia.

A reporter from China Fund News noticed that this is not the first time that Shaolin Temple has been involved in real estate. As early as February 2015, "Shaolin Temple will be involved in real estate in Australia." News such as "Building a four-star hotel and golf course" triggered domestic and foreign online media.

It is reported that on February 23 of that year, Shi Yongxin personally handed a check of 4.12 million Australian dollars to Jaonna, the mayor of Shoalhaven, New South Wales. In one fell swoop, he paid off the 18,000 acres of land sold by the city government to the Shaolin Temple. At that time, media reports stated that “the Shaolin Village real estate development project has been restarted after nine years. In addition to planning to build an Australian branch of the Shaolin Temple, the project also includes a four-star hotel and other facilities.”

According to reports, given the large area of ??the project site and its distance from the city, it is difficult to sustain the construction of a traditional Chinese temple and meditation ashram in isolation. The planning company and representatives of Shaolin Australia have put forward opinions to Abbot Yongxin: adopt A composite development model, that is, a temple Zen hall, Kung Fu school, Buddhist medicine health care, herbal medicine park and resort hotels, golf courses, commercial service facilities and other complex supporting facilities, taking into account Buddhist practice and leisure vacation, religious and public welfare projects are fully responsible for the investment and operation of the Shaolin Temple Sexual projects are run by social enterprises.

In this regard, Shi Yongxin, the abbot of Songshan Shaolin Temple as a representative of the National People's Congress, responded to Xinhua News Agency reporters during the two sessions that year, saying that the construction of the Shaolin Cultural Center in New South Wales, Australia, has started, and domestic architects are working in accordance with the Based on the "simple, economical and empty" style of Zen Buddhism, the Zen courtyard community of "big Zen hall and small Zen room" is planned and designed. ”

Shi Yongxin said, “The Shaolin Temple’s meditation space, agricultural Zen space, and Zen martial arts space must be decided by the Shaolin Temple. If entrepreneurs see the flow of people, demand and business opportunities, everyone is willing to come** *Build* Share, as long as the Australian government and people are willing, and investors are willing, I will just say yes. "

Shaolin Temple has a huge commercial territory

In 1982, a movie "Shaolin Temple" became popular and made more people know about Shaolin Temple.

In 1987, 24-year-old Shi Yongxin officially became the abbot of Shaolin Temple after the death of abbot Shi Xingzheng. However, Shi Yongxin had a different mind. He presided over the reconstruction of the Dharma Hall, Bell Tower, Drum Tower, etc., and also established the Shaolin Temple. The "Shaolin Monk Troupe" conducted a national tour, further increasing the popularity of Shaolin Temple. Under the leadership of Shi Yongxin, who has an MBA degree, Shaolin Temple also followed the trend and tried a variety of commercialization methods, including registering companies, commercial performances, and establishing businesses. Branching temples, opening Taobao stores, etc.

In terms of business operations, Shaolin Temple can be regarded as a group operation.

In 1998, Shaolin Temple established an industrial company to operate Shaolin Zen Tea. Shaolin plain cake business; in 2002, he founded a publishing company called Shaolin Book Company, which published books such as "Shaolin Kung Fu"; in 2007, he established Shaolin Happy Land Co., Ltd., which deals in sporting goods, cultural supplies, tourist souvenirs, etc., and also The Shaolin Temple operates a restaurant in the permanent compound; in May 2008, a Taobao store called "Shaolin Happy Place" opened, selling Buddhist supplies, martial arts supplies, etc.

In addition to these businesses, Shaolin Temple has also expanded its sources of income by licensing Shaolin-related online games, cooperating with third-party companies to develop Shaolin music, consecrating and auctioning China Unicom numbers, etc. These attempts are quite avant-garde.

Tianyancha data shows that the main platform for the commercialization of Shaolin Temple is Shaolin Asset Management, which has invested in 16 companies. Currently, 7 companies are still in existence, 8 have been cancelled, and 1 has been revoked. Shi Yongxin currently has actual control over 18 companies, including Henan Songding Cultural Tourism Development Co., Ltd., Henan Shaolin Intangible Assets Management Co., Ltd., Henan Songshan Shaolin Temple Tea Co., Ltd., etc.

(Shaolin Temple’s corporate map compiled by “Bloomberg Business Weekly Chinese Edition”)

In September 2020, Shaolin Temple issued a statement denying that it “operates with domestic brands” Semir" has any cross-border cooperation, and even requires it to remove all products marked with the word "Shaolin" on the grounds of infringement. At this time, people were surprised to find that according to data from the China Trademark Network of the State Intellectual Property and Trademark Office, from 1997 to 2020, Songshan Shaolin Temple has applied for 666 trademarks. Henan Shaolin Temple spent 452 million to buy land in Zhengzhou 3

On the morning of April 6, Zhengzhou listed a piece of commercial land in Zhengdong New District for sale. Henan Tiesong Digital Technology Co., Ltd. (hereinafter referred to as "Tiesong Technology" ") won the bid with a reserve price of 452 million yuan, with a land area of ??approximately 38,200 square meters. The land can be used for retail, wholesale markets, restaurants, hotels and commercial finance. The planned floor area ratio is less than 1.5, the building density is less than 40%, and the building height is less than 24 meters

On December 3, 2020, the Zhengdong New District Management Committee customized the industry for the plot The implementation plan (hereinafter referred to as the “plan”) positions the project as a cultural industry. After completion, the main business forms must be theatrical performances, cultural exhibitions, cultural and creative industry offices, hotels and service apartments.

Specifically, it includes a cultural performance center with a construction area of ??approximately 6,000 square meters, an art exhibition hall with an area of ??approximately 3,000 square meters, a cultural and creative industrial park with an area of ??approximately 11,000 square meters, and an international five-star hotel with an area of ??approximately 18,000 square meters. Hotel, a serviced apartment with an area of ??about 19,200 square meters

At the end of last year, Henan Province proposed the implementation of an integrated strategy of culture, tourism, culture and innovation, clarifying the goals of culture, tourism ,, During the "14th Five-Year Plan" period, cultural innovation will become a strategic pillar industry in Henan Province. Therefore, this reserve price bidding not only meets the urban development goals, but also reduces costs to a large extent.

Compared with the transaction at the reserve price, the transaction company Tiesong Technology has attracted people's attention. Tianyancha information shows that Tiesong Technology was established on March 22, 2022, with a registered capital of 452 million yuan. Its business scope includes digital cultural and creative software development, commercial performances, park management services, house leasing, real estate development and operations, etc.

The two major shareholders of Tiesong Technology are Henan Railway Investment Comprehensive Development Co., Ltd. and Henan Yuanhan Industrial Co., Ltd. (hereinafter referred to as "Yuanhan Industrial") hold 51% and 49% of the shares respectively.

Among them, the ultimate beneficiary of Yuanhan Industrial is Shi Yongxin, the abbot of Shaolin Temple in Songshan, Henan. From the perspective of equity path, Shi Yongxin holds 80% of the equity of Henan Shaolin Intangible Asset Management Co., Ltd. (hereinafter referred to as "Shaolin Intangible Asset Management"), which holds 70% of the equity of Yuanhan Industrial

According to information on the official website of Shaolin Temple, Shi Yongxin was born in northern Anhui in 1965. In 1981, he became a monk in Shaolin Temple (at the age of 16). In 1987, he was appointed as the director of the Shaolin Temple Management Committee, and in 1999, he was appointed as the abbot of the Shaolin Temple.

In 1998, Shi Yongxin established Henan Shaolin Temple Industrial Development Co., Ltd. Under his leadership, Shaolin Temple began to expand its business areas. After years of development, Shaolin Temple’s business spans many fields such as culture, catering, medicine, clothing, etc., and has registered many companies and multiple trademarks

Among them, Shaolin’s intangible assets Management is one of the important assets of Shaolin Temple and an important platform for Shaolin Temple’s commercial operations. Its shareholders are China's Songshan Shaolin Temple and two natural persons, Shi Yongxin and Shi Yongqian, with shareholding ratios of 10%, 80% and 10% respectively.

In addition to managing the Shaolin Temple and the intangible assets owned by the Shaolin Temple, the company’s business also includes cultural and artistic exchanges, martial arts exchanges, cultural performances and brokerage services, tourism resources and product development, commodity and technology import and export, etc. Shaolin Intangible Asset Management Company has invested in 16 companies, with the largest single investment of 16 million yuan and a total investment of nearly 80 million yuan, involving tea, culture, tourism and other fields. Currently, 7 of the companies invested by Shaolin Intangible Assets Management Company still exist, 8 have been canceled and 1 has been revoked.

The canceled enterprise is Shaolin Zhongyi Cultural Industry Development Co., Ltd. established in 2014. Its business scope includes cultural industry investment, cultural facility construction and project introduction, real estate development, etc.

It is undeniable that Shi Yongxin promoted the development of "the world's first famous temple" Commercial operations include developing the "Kung Fu" economy through company registration and trademark registration; opening online stores to sell meditation and creative products for young people, and hosting other temples.