Believe it or not, I do.
Of course, this stalk is just a meaning that netizens want to express, and soil can become an extreme trend. What exactly does the word "supreme" mean?
In fact, many people, like me, thought they were "Superman" at first and thought they were Superman. In fact, "Supreme" is a fashion brand in the United States. Because it often cooperates with other brands to launch a variety of products, it is deeply loved by young people and quickly becomes popular all over the world.
Helmets, chopsticks, Oreo cookies, hot wheels toys ... nothing is impossible, only unexpected.
WTF, what the hell is this?
Well, yes, Supreme also introduced bricks. Is this reminding us not to forget to move bricks at all times?
But it's not over yet. More and more people promote "supreme" on themselves. This is the best part of this brand. The most common thing is that "Supreme" is printed on the car body.
Needless to say, no matter what kind of car, there is no sense of disobedience when printed with "Supreme", and it can even bring a sense of fashion.
In fact, in addition to fashion brands, many brands have also played cross-border marketing. For example, Jingdong Logistics Netease Cloud Music, Starbucks Cat Claw Cup, White Rabbit Lipstick, Laoganma Sweater, Liushen Toilet Water RIO ... and all of them have achieved very good market response.
So what are these joint names in the automobile circle?
Jeep Freeman × World of Warcraft
As a post-80s online game, World of Warcraft is all the rage. 20 16 The new Jeep Freeman and World of Warcraft have brought a Freeman version of Warcraft, limited to 666 sets, providing alliance and tribal versions, as well as personalized painting? "? For the alliance? "or"? For the tribe? " .
Among them, the World of Warcraft Alliance Edition uses blue and gold color matching, and with the black embellishment of the front grille mask, many "Alliance" and "World of Warcraft" logos are clearly visible, and the overall appearance is very high-profile. The main color of the Warcraft tribal version comes from Draenor, the hometown of orcs. The blackened hood and the painting on the back of the car body reflect the rough and wild artistic style of the tribal camp.
For many post-80s generation, Jeep Freeman Warcraft Edition will indeed bring irresistible temptation. After all, World of Warcraft has already become the super IP of countless memories of post-80s youth. Based on the positioning of Freeman, it is also very suitable for this kind of people.
Buick Regal × "Crossing the Line of Fire"
Once an uncle-class car, Buick Regal ushered in a younger look after a comprehensive upgrade. In order to cater to the needs of more young consumers, the new generation Buick Regal GS, which focuses on sports, combined with FPS online game "Crossing the Fireline", brought a limited edition model of Regal GS crossing the Fireline.
Whether it is the appearance or the interior, the new car has added many classic elements that cross the line of fire. In addition to providing jet black and ivory white body colors, it also provides a specially customized "the glory of the king" projection lamp to project the game LOGO under the car door; Pedals and foot pads also use luminous materials to reflect the theme logo of the game in a conspicuous position, which is fashionable and avant-garde as a whole.
SAIC Volkswagen Ling Du × "the glory of the king"
As the pioneer of wide-body coupe, SAIC- Volkswagen Ling Du joined hands with the glory of the king, the most popular mobile game, to launch joint editions of Kelpolo and The Story of Diesim, and cooperated with KPL to provide exclusive body colors and customized car stickers.
Weilai ES6× Razer
As we all know, Razer is a world-renowned brand of game peripherals. As the main force of the new force of making cars with independent brands, Weilai and Razer jointly launched a limited number of 88 ES6 Night Explorer models at the 17th ChinaJoy.
In appearance, the ES6 Night Explorer version adopts Razer's classic black and green color scheme, and it can be seen at a glance that this car is different. In addition, in the future, Weilai and Razer will further explore the combination of Razer Chroma magic lamp effect and THX space sound technology with existing technologies in the automotive field, and bring better driving experience to demanding players and customers through immersive atmosphere lighting effect and innovative car sound effects.
Chevrolet Camaro × Transformers
Compared with games, movies may bring a wider audience, and the cooperation between Chevrolet Camaro and Transformers can be regarded as a model. In 2007, Chevrolet implanted its muscle car Camaro into the first Transformers movie and made it play the leading role "Bumblebee". From then on, "Bumblebee" is Comalo, which is deeply imprinted in people's consciousness.
Since then, Comalo has also launched a limited edition of Transformers, using the painting of the image of bumblebee in the movie, and adding many elements of Transformers and Bumblebee to the interior, so that this limited edition Comalo has a super IP aura of "Bumblebee".
Chevrolet Volando × Disney
In addition to the familiar "Bumblebee", Chevrolet seems to be very keen on cross-border cooperation. On the occasion of the 90th anniversary of Mickey Mouse's birth, Chevrolet and Disney jointly launched a customized version of Volando Mickey Mouse. The design of the new car incorporates the elements of Mickey, one of Disney's most popular cartoon characters.
In the interior, the customized version of Volando Mickey is matched with the leather neck pillow of Mickey's 90th birthday, and every function button icon of the in-vehicle system becomes Mickey icon. In addition, Chevrolet also launched a customized version of the Lefeng RV Mickey.
FAW Pentium T77× Xiaomi
On April 3, 20 19, on the occasion of Xiaomi's 9th anniversary rice noodle festival, FAW Pentium T77 and Xiaomi jointly launched a customized version of FAW Pentium T77 rice noodle. Although this customized version is still based on the ordinary version, it is more intelligent in terms of human-computer interaction system, and it is the first time that Xiaomi brand Xiao Ai students are moved into the car.
However, this customized model did not bring changes in appearance and interior. Compared with the personalized painting of other co-branded models, the customized version of FAW Pentium T77 rice noodles is obviously too low-key.
Fiat 500×RIVA
As a personalized car with the same exquisite route as MINI, it is the favorite of many petty bourgeoisie youths. However, in European countries, both young and old people have deep feelings for Fiat 500. So people who drive Fiat 500 are not necessarily young people.
However, surprisingly, this petty bourgeoisie model can be combined with Liwa, a legendary brand in the maritime industry. They built a luxurious Fiat 500 on the basis of ordinary Fiat 500. Liwa model. Although you can't see the difference between this special edition and the ordinary edition from the appearance, the decoration of many high-grade wood in the interior is enough to see the dignity of this model.
In addition, in 20 12, Fiat 500 and another luxury brand Gucci jointly launched the Fiat Gucci version. At that time, the domestic limit was 200, and the price was as high as 260 thousand. However, Gucci cursive script on the rear and B-pillar, remote control key with green, red and green decorative shell, 16 inch special rim with GG screw, dark green brake calipers, green, red and green seat belts, leather seats with GG trademark pattern and green, red and green decorative strips, and delicate stainless steel decorative pieces with Gucci trademark pattern on the threshold are probably enough to excite many female users.
Will the joint car be popular?
Compared with the cross-border joint names of other commodities, car joint names are not so hot. Although cars have entered thousands of households, they are still commodities. Therefore, for most consumers, buying a car is more about cost performance. If it is only the difference in painting, rather than the improvement in substantive configuration and power, consumers will obviously not spend more money on it.
Is it effective to launch a joint fund?
Since manufacturers will do this, there must be a reason. For example, in the off-season of the automobile market or the mid-term stage of this model, the launch of a joint-name model can enhance the popularity of this model to a certain extent. For another example, cross-border cooperation will also help attract more users' attention and bring more potential customers. In addition, through the cross-border joint name, the tonality of the model can be improved.
In addition, the launch of the joint version of the model has many different meanings for manufacturers, and it will definitely not be just to sell this special version of the model. At the same time, it is bound to be a win-win process for both sides through cross-border means.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.