The role of logo in life is to have recognition.

Under the market economy system, competition continues to intensify, the public is faced with complicated information, and there are countless various logos and trademark symbols. Only logos with distinctive characteristics, easy to recognize and remember, profound meanings, and beautiful shapes can Ability to stand out among peers. It can distinguish it from other companies, products or services and leave a deep impression on the audience, thus increasing the importance of logo design.

An excellent logo has a distinctive personality and visual impact, is easy to identify and remember, can guide and promote consumption, and generates beautiful associations, which helps it stand out among many products.

Extended information:

Logo can be summarized into the following development trends:

1. Personalization

Various logos are Seize your own visual market in the vast market space and attract customers. Therefore, how to stand out among many logos, be easy to distinguish, easy to remember, and have personality has become a new requirement. Personalization includes the personalization of consumer market needs and the personalization from designers.

Different consumers have different aesthetic orientations, different products have different feelings, and different designers have different creativity and performance. Therefore, on multiple platforms, personalization has become an irreversible trend for both the consumer market and designers.

2. Humanization

Since the end of the 19th century, due to the influence of the Industrial Revolution and the Bauhaus design style, design has tended to be mechanized and has the cold feeling of the large industrial era. With the development of society and the diversification of aesthetics and attention to people, humanization has become an important factor in design.

3. Informationization

Characteristics of the information age, logos are different from the past. In addition to indicating brand or corporate attributes, logos also require richer visual effects and more vivid Shape, image and color elements that are more suitable for consumer psychology, etc.

At the same time, by integrating various aspects of the company's comprehensive information to translate and create its own unique design language, the logo can not only vividly and appropriately express the corporate philosophy and corporate spirit, but also coordinate with the market to visually identify consumers. Stimulate and attract, assist with promotion and sales.

Baidu Encyclopedia-logo design

Baidu Encyclopedia-logo (trademark/logo)