Ruwei is a Chinese brand, a mid-range skin care brand belonging to the mass market, and RNW Ruwei is a mid-range brand.

RNW Ruwei is a Chinese brand. Its Chinese name is Ruwei and its English name is RNW. It is generally called this brand RNW. Many people have used RNW nasal strips, RNW facial masks, and RNW facial cleansers, but they do not Know what grade Ruwei belongs to. In fact, RNW belongs to the grade that is relatively acceptable to the public. It is a mid-grade product with high cost performance. Students and white-collar workers all like this brand.

RNW Ruwei trademark belongs to Pellet Group, a pioneer in the pioneering model of China's cosmetics industry. RNW Ruwei is a skin care brand of Pellet that focuses on effective basic skin care products.

RNW Ruwei is a domestic brand focusing on effective basic skin care products. Founded in 2016, RNW Ruwei is an atypical skin care brand that interprets the concepts of simplicity, simplicity, people-friendly and people-oriented, creates basic skin care products that Chinese people cannot live without, and advocates a practical and pleasant "basic life".

RNW Lab (Ruwei R&D and Innovation Laboratory) starts from skin problems and real demands, explores highly active ingredients, matches precise formulas, and uses cutting-edge technology to enhance consumers’ perceived value, down to packaging design From ingredients to ingredients, it redefines the basic products that Chinese people need every day. The RNW nasal patch uses nanotechnology to wrap salicin, pioneering the technology to remove blackheads; the RNW facial mask uses specially developed 8D hyaluronic acid-FG directional gradient hydration technology, opening up a new pattern of affordable hydrating masks; RNW liquid toothpaste relies on patented spherical abrasives to recreate the oral cavity. Experience...

In the future, as a pioneer in domestic pore care, RNW Ruwei is deeply involved in plant fermentation technology, and will successively create a full range of hospital-level pore care products, and even continue to explore in the field of pore anti-aging, becoming Internationally renowned pore care expert.

1. Brand development:

In August 2016, the RNW brand was established;

In March 2019, the RNW brand was upgraded and the Chinese name "such as Wei", the preferred Taobao platform was exposed;

In April 2019, RNW joined Tmall/Taobao's "Galaxy Road Plan";

In June 2019, RNW joined Taobao/Tmall GMV exceeds 100 million;

In September 2019, RNW launched the official Tmall flagship store;

In October 2019, RNW entered beauty retail chains such as Watsons;

In January 2020, RNW won the "New Power Brand of 2019" by Taomeizhuang;

In March 2020, RNW entered new retail terminals such as KKV and Sanfu Department Store;

< p>In May 2020, it reached strategic cooperation with the world's top manufacturers such as Cosmax and Kema, and established the RNW LAB joint R&D laboratory;

In December 2020, RNW products reached 55 , 82 KSU, with annual sales exceeding 600 million;

In April 2021, RNW won the "Dark Horse Brand of the Year" by Taomeizhuang, and RNW Nose Patch won the "Dark Horse Brand of the Year" by Taomeizhuang "The most advanced · Star item of the year";

In 2021, Mr. Binghan, the founder of the rational skin care movement, will serve as the chief consulting scientist of RNW;

In January 2022, RNW was officially announced Fan Shiran, a close friend of Ruwei brand;

In 2022, the brand will be fully upgraded, and RNW Ruwei is fully committed to focusing on effective basic skin care products.

2. R&D strength:

① R&D philosophy:

RNW Ruwei follows the R&D philosophy of the golden triangle rule, has insight into skin needs, and selects highly active ingredients, Design precise formulas, ensure product safety and effectiveness, and use technology to drive innovation, aiming to provide consumers with scientific personal care solutions.

②RNW Ruwei R&D and Innovation Laboratory: RNW Ruwei R&D and Innovation Laboratory has established a basic research and scientific communication department, an applied science department, a raw material development department, a formula and technology department, and an efficacy testing department. There are 7 departments including Fragrance and Essential Oil Department and Technical Regulations, with more than 30 R&D personnel, more than 95% of whom have a master's degree.

RNW Ruwei currently has 56 product experts who are committed to precise consumer research, systematic product development, rigorous product testing, scientific project management, etc.

Comprehensive Above, RNW Ruwei is not a luxury brand, but a mass-market mid-range skin care brand. I believe you have a certain understanding of what rnw Ruwei is.