First, the reputation and quality of Moutai.

After so many years of word-of-mouth accumulation, Maotai's brand influence and national wine status have been deeply rooted in people's hearts. Maotai, the king of liquor, has long been a symbol of identity and face.

Moreover, Moutai won so many awards at home and abroad, not because of the word national wine, but because of the quality that others can't imitate and surpass. Therefore, whether Maotai has the word "national wine" or not will hardly shake its position as the first wine in China, nor will it affect its official sales.

Second, the consumer groups of Maotai.

Maotai is a high-end liquor, and the consumer groups are very fixed, so ordinary people can't afford it. People who can afford Maotai don't drink it because it is a national wine, but because they recognize the maotai flavor and think that the quality of Maotai can't be replaced by other liquors, and their preferences will not change because Maotai Distillery has removed the word "national wine".

Third, Maotai's stock market.

Whether the words "Moutai off the shelf" have any influence on subsequent sales can be seen from its performance in the stock market.

Since the news that the word "national wine" was to be removed from the shelves, Moutai has not been negatively affected in the stock market, but has been popular all the way. At the end of June, Moutai's share price rose all the way, breaking through the thousand yuan mark. On July 1 day, the word "national wine" was removed, and the share price of Maotai reached 10 14 yuan/share, which was a miracle of the stock market.

Judging from the stock market of Maotai, everyone is optimistic about Maotai and has not been affected by removing the word "national wine", so in such a big environment, the sales of Maotai will not be affected.

It can be seen that Maotai's removal of the word "national wine" should have no effect on its subsequent sales.