At present, Pinghu luggage industry already has relatively strong asset strength. In 2001, the total assets of the industry reached 400 million yuan, a year-on-year increase of 18%. A number of thread-making, webbing, fabric, tie rod and other enterprises supporting the production of luggage and luggage have emerged. The industrial chain has initially taken shape, and the degree of export-oriented has gradually increased. In 2001, the export of the luggage industry was US$7.95 million, accounting for 10% of Pinghu City's foreign trade exports. The products are sold to more than 40 countries and regions around the world; last year, two self-operated import and export companies, Nanqiao and Xinyu, earned US$2.69 million in foreign exchange from exports, a year-on-year increase of 68%. There are 8 foreign-funded companies in the industry, and production companies have begun self-operated exports. At the same time, the company's brand awareness is also constantly increasing. Currently, 24 companies have registered trademarks. Among them, the "Nanqiao" luggage of Nanqiao Luggage Factory has entered the world's number one Walmart supermarket in the United States, and the "Sitong" luggage has also been successful. It has entered large supermarket chains such as Metro and Nongongshang. In the process of development, the luggage industry has cultivated a team of entrepreneurs and management talents who understand business, are good at management, and are full of pioneering spirit.
The luggage industry is a labor-intensive industry, with male workers accounting for about 1/3, and auxiliary workers can also be middle-aged and elderly people. At the end of last year, the total number of employees in the industry reached 13,128, accounting for about 7.6% of the total number of employees in Pinghu City. The average annual salary per person in luggage-scale enterprises was more than 13,000 yuan. Working in luggage enterprises has become an important source of employment for rural surplus labor and increased farmers’ income. way.
There are 200 luggage manufacturing companies in Pinghu, 80 of which are above designated size. However, only Xinxiu Group has become a licensed manufacturer for the Shanghai World Expo, which is the only luggage company in the province. In this regard, corporate size, brand influence, and reputation in the industry are the keys to entering the Expo. Xinxiu Group was founded in 1998, which is not a long time. However, at the beginning of its establishment, Rookie Luggage was positioned as integrating product research and development, manufacturing and marketing, with great emphasis on supporting the upstream and downstream industrial chains. "Now, the design and proofing of a bag, to the procurement of various parts, to the production of the finished bag, can all be completed within the Xinxiu Group. In this way, the quality of the bag can be ensured.
There are now 15 independent brand stores across the country. Most luggage companies in Pinghu have no independent intellectual property rights and brand products, and lack the support of the upstream and downstream industrial chains. They mainly provide processing for large enterprises. In terms of popularity, Pinghu's new independent brand luggage won the title of "China Famous Brand Product" in 2007.