vetements, the Chinese name is Wei Meng.

vetements was founded in 2015. It is a well-known fashion brand in France. It was co-founded by Demna Gvasalia and 7 anonymous members ***. In fact, Demna Gvasalia was unwilling to reveal her identity at the beginning. It’s really An extremely mysterious design team, Demna Gvasalia also has another identity as the creative director of Balenciaga. After he announced his identity, he became the center of the topic.

vetements is a brand with only four years of history, but its achievements are still very commendable. It is faster than Thom Browne, harder to buy than Yeezy, and has many fashion icons. Bring goods for them.

The trendy styles are produced one after another: the yellow T-shirt of "DHL", the black raincoat with "Vetements" on the back, the pullover, and last year's fashion bloggers all wore it to the fashion week to "show off" "Jeans and so on.

Development History

From 2014 to 2015, influenced by multiculturalism, VETEMENTS’s clothing design elements were integrated from London’s unique characteristics into a more inclusive spirit; with internationalization Vision is the keynote and does not define any style. The first batch of OVERSIZED single products are produced in small batches for market testing and sales. This opened the first step for VETEMENTS to become a high street fashion brand.

In order to deepen the impression of international high-street fashion brands, we have deepened our products based on the inspiration of British artists and entertainment spirit IDOL. The original single series of clothing has been adjusted to include not only men's clothing & women's clothing & shoes, but also Accessories such as hats, scarves, bags, necklaces, earrings, watches, etc. make the product line more diversified.

The brand has completed the second stage of brand incubation, positioned itself as a "trend design pattern" and an "international high street brand", and has undergone product adjustments and market evaluations.

From 2016 to 2017, the brand entered the third stage, the brand deepening period. The brand trademark was officially registered, the British studio VETEMENTS DESIGN CREW was established and preparations were made to fully enter the Asian market.

Reference for the above content: Baidu Encyclopedia-VETEMENTS