1. Sony
Sony is a leading brand of professional audio-visual products, communication products and digital products, and has created many classic music products. Walkman is almost synonymous with Walkman. Its MP3 not only has excellent sound quality, but also has a wide range of choices. In the post-MP3 era, Sony also entered the smart phone market. However, its influence and appeal are very limited, and the price of mobile phones is much higher than other mobile phones with the same configuration. It seems that Sony is taking quot faith recharge quot, but with the continuous decline of product strength, I am afraid I can't believe how long faith and feelings can last, and I am not so optimistic.
2. Apple
Apple ipod products used to be all the rage, but with the rapid development of information technology, they gradually declined and eventually stopped production and withdrew from the market. Of course, as the top of the digital industry, Apple has never taken MP3 as its main product. Today, mobile phones, tablets and computers are still in the leading position in the industry. Apple's innovative research and development; D strength, market share and design concept are all examples of digital brand learning.
3. Meizu
Meizu, as a brand that started with MP3, can be said to have achieved a good transformation. After entering the mobile phone market, its excellent products have won many fans with its fashionable design concept. However, due to the development strategy, internal management, marketing, product line, financial strength and other issues, it began to decline in the last two years, with some regrets.
4、OPPO
OPPO is a brand that jumped rapidly in the late MP3. Like Meizu, it has also realized the transformation to the mobile phone industry. Compared with Meizu, the transformation of OPPO is relatively successful and its development is also very stable. Now, it has become the five stable brands of domestic mobile phones. This is related to the efforts and research and development of OPPO # 039. Over the years, OPPO has been ranked first in invention patent applications.
5. Coffee
The brand's MP3 can be said to be specially made for pure music, and its MP3 is more pure while pursuing high sound quality, providing a good product for many users who love pure music. In the post-MP3 era, Orpheus is still deeply involved in the music field, mainly promoting lossless player products, and has become a well-known brand of high-end audio players. This persistent, professional and persistent attitude is also admirable.
6. Taipower
In the MP3 era, Taipower's brand is considered as the most creative and best brand in the industry. Especially in the early stage of MP3, Taipower has a high market share. Later, due to the emergence of a large number of brands and disorderly and malicious competition in the market, Taipower began to seek diversified development, and its products gradually developed from MP3 to MP4, and then to flat products. Today, Taipower flat panel still exists in the low-end market, but its influence is obviously not as good as before.
7. Onda
Onda and Taipower have similar trajectories. In the MP3 era, we won the market with high cost performance. In the fierce competition of MP3, it also began to expand its product line in 3C, seeking diversified development. However, for a long time, due to the lack of core technology and innovation ability, more attention has been paid to the development route of cost performance and hardware stacking. In the later period, flat-panel products were mainly entry-level products, and their market influence gradually declined.
Generally speaking, MP3 brand, like other digital brands, had a brief highlight moment, but they were all baptized in the tide of rapid technological progress. Some brands have grasped the trend of market development and technological progress and achieved rapid transformation; Others regress or even fade out of the historical stage for subjective and objective reasons. As the leading brands of information technology, such as Sony and Apple, they can take the initiative to become the trend leaders. Whether leading the MP3 era or entering the era of Internet intelligence, driven by technological innovation, they are always at the forefront of technological progress.
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