It turns out that Red Bull is different. Most people think that there is only one production company for Red Bull, and the Red Bulls on the market are all the same, with no difference. However, they do not expect that each Red Bull sold on the market has its own manufacturer.

Recent disputes have arisen over Red Bull’s trademark case, which has attracted widespread attention from many interested netizens. Red Bull’s trademark dispute first began in 2016. The brand Red Bull was originally founded by Austrian businessman Mattschitz and Thai-Chinese Xu Shubiao. As the founder of Red Bull, Xu Shubiao wanted to introduce Red Bull to China, but he has been unsuccessful. Later, Xu Shubiao cooperated with Yan Bin, the founder of Reignwood Group, to establish China's Red Bull Company in Shenzhen. Xu Shubiao’s Tencel Group provides brand licensing and technical support for China’s Red Bull, while Yan Bin’s Reignwood Group is responsible for the production and sales of Red Bull. After the two reached a cooperation, Red Bull quickly became popular in China and became the most popular functional drink.

After Xu Shubiao passed away, his son took over. He commissioned Global Lawyers to investigate China Red Bull, and the conflict began. In 2016, China Red Bull’s second ten-year authorization ended. Yan Bin prepared to apply for renewal, but the Xu family refused to authorize the Red Bull trademark in China. After that, the two parties launched many disputes over the Red Bull trademark. Xu Shubiao’s son Xu Xinxiong said that as the largest shareholder of Red Bull in China for so many years, the Xu family has not received a penny in dividends. Yan Bin said that the sales of Red Bull in China, which has reached nearly 500 billion today, are the result of their hard work.

In 2019, the dispute between Reignwood and Tencel ended in Reignwood’s failure. However, the two parties have been in constant disputes and deadlocked over Red Bull's trademark issue. Now that there is a dispute over the Red Bull trademark, who will win in the end? Both sides hold their own opinions, each have their own explanations, and each has its own reasons. However, such disputes are definitely detrimental to the development of the Red Bull brand. Even if one party wins, it will hurt the enemy a thousand times and itself suffer an eight hundred loss.