In March 1997, the first Semir brand store opened in Xuzhou City, Jiangsu Province, and the Semir brand series of casual wear officially entered the market.
In March 1997, at Semir’s first business meeting, Chairman Qiu Guanghe proposed the business philosophy of “a small river full of water and a big river full”, setting up the banner of Semir’s win-win culture.
In August 1998, Semir held a brand strategy promotion seminar, introduced the CIS strategy, established a Semir school, comprehensively sounded the clarion call of "brand development, cultural assistance", and established the goal of building a "Chinese famous brand" and the goal of "China's well-known trademark".
On February 3, 1999, Chairman Qiu Guanghe proposed the strategic thinking of "three benefits", namely, "it is beneficial to increase market share, to improve corporate image, and to facilitate the relationship between agents and "Improvement of common interests of the enterprise" has established the business philosophy of "image first, service first, agency first", laying a solid foundation for the rapid development of the enterprise.
In July 2000, Semir Shanghai Clothing Co., Ltd. was established. Semir and the French PROMOSTYL company jointly established the Semir International Fashion Information Center, which mainly collects relevant information on international clothing fashion colors, popular fabrics and advanced technology through various information stations in the fashion information center, and provides it to Semir's R&D department in a timely manner. Promotes the rapid integration of internationalization and localization.
On November 18, 2001, Semir established November 18 to December 18 as the "Corporate Culture Activity Month". From that year on, the annual "Corporate Cultural Activity Month" has a theme and arranges a variety of cultural and sports activities to fully demonstrate the image of happy Semir people who "love life, love the company and strive for dedication".
In February 2001, Semir launched the "Two Satisfaction" project to improve partner satisfaction and employee satisfaction.
In January 2002, Semir founded Balabala children's clothing brand.
In 2002, Semir hired Ogilvy International as its brand steward, and began to fully introduce "360-degree brand management" and advocate the brand concept of "you are what you wear", focusing on products, reputation, customers, Enhance Semir brand influence in terms of store access, visual identity, and image.
In April 2002, the Semir Wenzhou headquarters construction project located in Xinqiao, Ouhai District, Wenzhou City started construction.
In July 2003, Semir strongly launched Nicholas Tse, the brand image spokesperson, to completely interpret the brand culture connotation of "you are what you wear".
In August 2004, she signed a contract with the popular Hong Kong girl group TWINS (Charlene Choi and Gillian Chung).
In 2005, we joined hands with Jungheinrich, a well-known German logistics professional organization, to jointly build a rapid response system with a modern logistics center as the hub.
In 2005, we joined hands with Jungheinrich, a famous German logistics expert, to jointly build a rapid response system with a modern logistics center as the hub.
On April 29, 2006, as the winner of the "National May Day Labor Medal", Chairman Qiu Guanghe was grandly commended by the Zhejiang Provincial Party Committee and the Provincial Government, and was awarded the honorary title of "Zhejiang Provincial Model Worker" .
In September and October 2006, the Semir brand was successively awarded the title of "China Famous Brand" product and "China Famous Trademark", ranked among the top 10 most competitive companies in China's clothing industry and among the top 100 most competitive Chinese large enterprise groups. .
On December 18, 2006, the 10th anniversary celebration conference of Semir was held in Wenzhou with the theme of "Fashion Burns Passion, Starting a Prairie Fire in China". At the meeting, Semir invested 20 million yuan to establish the first charity branch of a private enterprise to feed back the society.
On May 30, 2007, the foundation stone of Semir Shanghai Industrial Park located in Wujing Town, Minhang District, Shanghai was laid.
In September 2007, Balabala brand won the title of "China Famous Brand" and became the first children's clothing brand in the country to win this title.
On March 4, 2008, the foundation stone of Semir Wenzhou Industrial Park covering an area of ??181 acres was laid.
In May 2008, Semir won the National May Day Labor Award and the title of National Model Employee Home.
In May 2008, Semir immediately donated 90,000 pieces of clothing worth
10 million yuan to the earthquake-stricken areas in Wenchuan, Sichuan, to help people in the disaster-stricken areas with earthquake relief. On May 21, Semir donated 6.13 million yuan to the earthquake-stricken areas, and jointly launched a fundraising public welfare activity of "Give Love, Rebuild Campus" with relevant organizations, and raised charity funds through thousands of Semir stores across the country. Help primary and secondary school students in disaster areas return to school.
On August 18, 2008, Semir launched its brand image spokespersons - the popular idol Luo Zhixiang and the super popular Chinese and Korean idol group SJ-M, both of whom interpret the brand style of "love different".
On December 19, 2008, Chairman Qiu Guanghe was awarded the title of “30 Outstanding Zhejiang Businessmen in the Thirty Years of Reform and Opening Up”.
On March 26, 2009, the Semir brand won the China Clothing Brand Marketing Award for 2007~2008.
On July 16, 2009, Chairman Qiu Guanghe won the "China Charity Outstanding Contribution Award".
On November 6, 2009, Chairman Qiu Guanghe was awarded the title of Outstanding Builder of Socialism with Chinese Characteristics by Non-Public Economic Personnel.
In March 2010, Balabala brand once again ranked first among the "Top Ten Children's Clothing Brands in China".
Since April 2010, Semir has successively launched a series of cross-border cooperation clothing with the Hollywood blockbuster "Iron Man II".
On April 27, 2010, Chairman Qiu Guanghe was awarded the honorary title of National Model Worker by the State Council, and was received by Hu Jintao and other party and state leaders.
On April 22, 2010, Semir held a charity donation event for the earthquake-stricken area in Yushu, Qinghai, donating 3 million yuan in cash and clothing worth 2 million yuan to help people in the disaster area tide over the difficulties and rebuild their homes.
In April 2010, Semir was rated as "Advantageous Enterprise in China's Garment Industry" by the China Garment Association, and Chairman Qiu Guanghe was awarded the "Medal of Merit in China's Garment Industry."
On April 22, 2010, the trade union of Zhejiang Semir Clothing Co., Ltd. was established.
On January 8, 2011, Zhejiang Semir Clothing Co., Ltd. was awarded the honorary title of National Textile Industry Advanced Group.
Semmer ranked first among the top 100 taxpayers and the top 50 taxpayers in the manufacturing industry in Wenzhou in 2010, and was commended by the Wenzhou Municipal Party Committee and Municipal Government.
On March 11, 2011, Zhejiang Semir Clothing Co., Ltd. was listed on the SME Board of the Shenzhen Stock Exchange, becoming the most profitable listed apparel company in the domestic capital market.
In April 2015, Semir announced that it had signed Korean star Kim Woo Bin to become its image spokesperson.