The question of trademark protection has been answered many times. This time, let’s take a different approach and let’s look at what the Hong Kong Intellectual Property Department says about trademarks:

What is a trademark:

Trademarks are important business assets.

A trademark is a sign that helps customers identify your products and services and distinguish them from those of your competitors.

Having your trademark recognized by customers allows you to: Build a reputation as a business based on the distinctive features of your products and services; Attract customers to come back because they want to buy the same products they loved last time products; and build a regular customer business. If customers have confidence in your existing products, they will be willing to try your new products or services.

As a result, customer awareness of your trademark will largely reflect the goodwill of your business.

The trademarks of many companies are where most of the company's value lies, such as the value of the following trademarks: Microsoft, Shell, McDonald's, Octopus, Cathay Pacific, Watsons, Vitasoy, Café de Coral, Lee Kum Kee and J&K Dayton.

To protect your trademark, you should register it to prevent others (including competitors) from using your trademark, and to benefit from the goodwill and reputation you have earned for your trademark in the market.

Rights of trademark owners:

Registered trademarks are non-land property. The owner of a registered trademark has exclusive rights over the trademark; anyone who uses the trademark in Hong Kong without the owner's consent will infringe that exclusive right. Generally speaking, if a trademark has been registered in relation to certain goods or services, confusion will arise if any person uses the same or similar trademark in relation to the same or similar goods or services in the course of trading or business operations. mark, the person shall infringe the registered trademark. The owner of a registered trademark may initiate proceedings for infringement of the trademark. The rights of a registered trademark owner include, but are not limited to, the following: The right to apply to a court for an order (called an injunction) to stop a competitor from infringing your trademark The right to recover monetary damages from infringers who illegally use your trademark The right to apply to a court for an order to deliver or dispose of infringing articles or to remove an infringing mark (called damages or disgorgement of profits) The right to grant a license to others to use your trademark in exchange for royalties and other fees The right to sell your trademark, the right to lend your trademark as a gift