Nezha has become a big hit recently. Some people have rushed to register nearly "thousands" of trademarks related to Nezha in advance. Netizens can't stand each one of them, and they have criticized Enlight Media. Corporate quality. According to the law, there is no problem in registering several thousand trademarks. If ordinary people want to protect their legitimate rights and interests, they must first learn the law. Only by understanding the law can they be invincible.

Nezha, an anime that has become a hit in China recently, has surpassed The Wandering Earth at the box office, ranking second in China’s box office history with a box office of 4.7 billion yuan. Such a great achievement makes some people jealous and want to To disgust others. Not only have they registered nearly a thousand Nezha-related trademarks, this will make it very troublesome if Dumpling mentions Nezha in the future or if Nezha appears in future movies. After all, the trademarks do not exist with them.

However, from a legal perspective, there are legal loopholes in the preemptive registration of the Nezha trademark. First of all, some common everyday things cannot be registered as trademark names. For example, you can register a brand of shoes called "NIKE", but you cannot register the shoes themselves as a trademark if someone else uses a certain brand. Shoes, you say this infringes on your "shoes" trademark, which is illegal.

Similarly, it is no problem if he registers Nezha as a trademark for toys or water cups, etc., but if you want to register Nezha as a cultural trademark, there may be Illegal behavior, because Nezha was originally created by the ancients, and the ancients had no trademark awareness and could not register it. So Nezha as a national culture is the unique wealth of the entire nation, and it is impossible for a certain company to monopolize it. But "Marvel" is different. The author of the comics sold the copyright to Marvel. This is Marvel's unique culture and is protected by law.