Taobao's relatives all have flagship stores, all of which are their own brands. These factories sell genuine products. Taobao flagship store must have its own brand, which is generally sold by the manufacturer, and the specialty store can only sell one product. This store can only sell the same brand, and the flagship store must be authorized. Compared with specialty stores, the store is bigger and more comprehensive, which is the image of the company.

Generally, it is an online shop established or operated by an official entity. Official shops are online shops operated or authorized by enterprises and individuals with registered trademarks. Generally, it is directly named after the brand with registered trademark.