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Brand story
Ralph Lauren was born in an ordinary working family in the United States on1June, 939+141October. His father is a painter and his mother is a standard housewife. Judging from his family background, he has almost nothing to do with clothes. However, Ralph Lauren's sensitivity to clothes can be said to be innate. He played the splicing game of clothes since he was a child, blending military uniforms with cowboy clothes, so that there was a story behind the clothes.
RalphLauren's appreciation of leather also dates back to childhood. Every time after school, the children go out to play, but Ralph Lauren has been working, in order to buy his favorite clothes, to cultivate his interest in clothing, and to develop into the clothing industry in the future.
When he graduated from high school, he wrote down his wish in the yearbook: to be a millionaire. In the future, Mr. Ralph Lauren has proved that he has realized his desire to become a leading leisure brand in the United States and build a personal fashion kingdom. RalphLauren doesn't come from a fashion design class. His first job in the fashion field was as a tie salesman in Boston.
At that time, the color of ties was the same dark black, nothing new. By chance, RalphLauren won the opportunity to design a tie. He made a bold move.
The appearance of the tie has been innovated, not only the width has doubled, but also the colors have become more colorful. He also doubled the price, but it was unexpectedly sold, bringing up the fashion trend at that time. This wide tie series is RalphLauren's first work named after Polo.